F1 » Does Mubadala 'snub' underline wilting Ferrari threat?

Maintaining the 'not for sale' line could be CVC and Bernie Ecclestone's biggest deterent to latest Ferrari threat.

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Bzzzzt - Unregistered

May 17, 2011 4:56 PM

Everyone has a price. When News Corps. dangles enough euros, CVC will bite. Coyly claiming that "F1 is not for sale!" is a negotiating tactic, and suggests that Murdoch hasn't put enough zeroes on the offer, yet.

nyloc - Unregistered

May 17, 2011 5:29 PM

"suggests that the posturing from Maranello which has accompanied news of News Corp's interest could be little more than an empty threat, designed to illicit more money from the sport's owners"
Now there is an interesting Freudian slip.
How about "elicit more money"?

Dale - Unregistered

May 17, 2011 7:40 PM

This is a game of musical chairs, & when that music stops one of the parties will be left without.
I can't see a chair for CVC though.

The main thing a series 'like F1' needs to succeed is TV.
The teams rely on the number of viewers to sell sponsorship, & they get a (small in F1's current state) share of revenue.

Newscorp know they can deliver the TV audience & revenue required - so the teams get what they want, & Newscorp can do it without buying out CVC at the market value $2Bn plus.
If they are prepared to accept a much smaller share of the pie in a breakaway series, the teams will back them.

That leaves CVC 2 options.
1) sell at a price Newscorp has calculated it will need to spend for a breakaway series.
2) give away the majority of shares to the teams.
Otherwise they'll be sitting on a $2bn lemon.
It's a lose-lose for them ... & a win-win for the teams.

Rob01 - Unregistered

May 17, 2011 7:46 PM

Delta Topco and other groups play a very important part of owning F1. It's not as simple as buying CVC out. Others have tried to buy the sport only to learn they didn't know the whole equation and owned little or nothing worth keeping.


May 17, 2011 7:48 PM

IMO the author is missing the point of Ferraris (and other teams) breakeaway plans. They are not planning to BUY anything from Bernie/CVC so the "not for sale" doesnt apply here.

The teams can simply rename and continue as another series. They can keep current structure with one difference: they can employ/hire a commercial manager instead of having an outside owner of the commercial rights.

I thought LDM made it clear outlining 3 options:rolleyes:

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