F1 » Team Lotus plugs into new sponsor, KERS for 2012


Team Lotus' new deal with General Electric should enable it to run with KERS next season, according to Tony Fernandes.

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Anita Gofoadump - Unregistered

June 16, 2011 1:28 PM

They could strap one of GE's naf jet engines on the back, should give them the 3 seconds a lap they require.

On a serious note, they are continually improving and moving steadily away from Virgin and HRT, knocking on the the door of Q2 now.

Dale - Unregistered

June 16, 2011 3:17 PM

Actually Chee ...

Normally 'sponsors' provide money & get commercial benefit from a deal. Title or 'naming' sponsors pay for that benefit.

'Partners' normally supply some sort of component or technology in stead of / in addition to money. In the media they're called 'barter deals'.
Premium partners just means that GE is in for alot more than someone who provides a service / product of lower value.
Premium partners will get more benefits (hospitality passes, activation deals, appearances, etc) than standard partners.

Swoosh

June 16, 2011 11:56 PM

This team continue to impress me. They improved steadily over the course of 2010 and this year has been more of the same, granted not exeptional speed but moving forward nicely. I think they have the right people there in Mike Gascoyne, Heikki and Jarno. I look forward to watching them develop over the next few years.

Swoosh

June 17, 2011 9:42 AM

jd

Good point taken. Still, the boys above them spend a lot too, I think they're moving nicely away from Virgin and the joke show that is HRT and the lessons they learn at the back will help them as they move forward.

Calvin _

June 17, 2011 1:04 PM

Definitely the best of the new teams. HRT are a joke, turning race weekends into shakedown sessions. And Virgin may be a good team, but are constrained by Branson wanting to spend as little as possible, but to get the maximum exposure as possible. Until that changes, they won't progress as they should.

Ak - Unregistered

June 17, 2011 11:11 PM

hey Calvin

I think you are the joke here!

HRT jst finished 13th and 14th until narain was handed a penalty.

virgin had more leeway and time to prepare themselves and HRT have continuosly proved that they are dedicated and are no fools by qualifying within the 107%

plus they are beating virgins now.

So you can go dance with your virgins if u call them a good team. They are not even british anymore so stop sticking your brit toungue into their exhaust ass as you may burn it!

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