F1 » Whitmarsh: F1 must grasp media 'opportunity'

Seeming to accept that Rupert Murdoch's News Corp organisation is not the way forward and that working to improve the present status quo is instead the answer, FOTA chairman Martin Whitmarsh urges F1 to embrace the new digital media age

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Caroline - Unregistered

July 15, 2011 7:35 PM

Whitmarsh is out of touch, FOM (FOWC) for example sell the broadcast rights to the BBC, and just like every other broadcaster that buy the F1 rights, the BBC can do what they want with them, they can broadcast over the mobile phone network if they choose, have races 'blue-toothed' to PC monitors, etc, etc, etc.

But the simple fact is there's no demand for it.

The last F1 focus group that was asked if they'd prefer to watch F1 on a mobile phone, not 1 person said yes, and watching online was only 2%, and most of those said only if a TV wasn't available.

There's no point doing something just because you can.


July 15, 2011 8:03 PM

I can understand that F1 teams would want to licence broadcasting rights to most technicaly advanced bidder but I dont understand why they sold commercial rights so someone outside F1.

Surely if they sold out to CVC/Bernie they have no influence on how the F1 is marketed.

The only way would be to take back control from CVC.


July 15, 2011 8:18 PM

Caroline, I read F1 fans comments on this and other sites and most follow races on TV AND on the computer. I doubt the 2% figure.

Live timing is a must to knoww what is happening during the race. It is still quite basic so much more live information would be welcomed.

Split screens should have been used years ago as well as red button, driver tracking etc.

Watching tennis is more hi tech than watching F1 on BBC.

victor - Unregistered

July 15, 2011 11:20 PM

The big problem F1 has is fans virtually have no say at all - politics,big sponsors amd manufactures dictate the rules.

EG Martin Brundle said he would like F1 to go back to a gearstick and cable throttle and I would think the majority of fans would agree with that including push button engine start without outside assistance.

F1 needs rules that if a drive makes a slighest mistake like miss a gear shift or incorrecttly does on board (without pit assistance allowed) chassis and fuel economy change of settings pays dearly for it so we dont see the same predicatable boring races time after time.

pitstop - Unregistered

July 15, 2011 11:51 PM

Thank goodness Murdoch won't now get his hand's on F1 now after all as that would of been the end of F1 for me.I don't really mind if it goes to Channel 4 now as long as we can still see the whole race weeken then i could swallow a few advert's,but i just hope it will stay on the Beeb as their coverage is the best!.

Caroline - Unregistered

July 16, 2011 10:20 AM


Most fans, the vast majority watch the races on TV, the tiny minority of F1 fans that appear on web sites, (most F1 forums have a few 100 users at most, not the 220,000,000 that watch live F1 races, and 570,000,000 that watch deferred, highlights or round-up shows), and even all the forum users don't prefer to watch on a PC monitor, I would suspect the 2% is actually over optimistic.


July 16, 2011 12:06 PM


In the UK alone over 80% of population use the internet. Those who watch F1 will want to watch it on the TV. When there is an additional live information on the internet they will use it as well.

I doubt that over 80% of viewers that pay for the internet access will elect not to use it.

I am not saying to use a PC monitor instead of TV, no one would want to do that, but as well, for different information.

In many countries that either dont have broadcasting rights or dont broadcast live races live streaming through the internet could and I am sure would be used.

2% is a bizzare figure. There must have been a misunderstanding.


July 16, 2011 12:19 PM
Last Edited 1749 days ago

Many countries are aiming for free internet to all in the future (in TV+phone+internet package).

Internet usage is rapidly growing in EVERY country.

F1 sites can be financed by continuous multiple adverts (4 advertisments are active on this page alone).

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