F1 » Ecclestone: BBC/Sky Sports deal not just about money

Bernie Ecclestone: The situation was simple. It was not just about money, it was about doing what is best for F1. The BBC did a great job but together with Sky we will get even better coverage. Look at what Sky do with other sports, they have very good ideas. It will grow the audience, I am sure of it.

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TheAddicted - Unregistered

July 31, 2011 4:12 PM

Also much of the big intrest in the BBC broadcast is because of there being two british drivers in a british team fighting for the championship. Sky will only atract subscribers as long as this condition remains.

Ppparkinson9 - Unregistered

July 31, 2011 4:19 PM

"It would have been like the old days - no build-up and when the cars finish, the programme finishes. The lights go out, that's it,"

I think Bernie, you would have found that most people would have preferred that to losing live coverage of half the season....

KEN BRYANT - Unregistered

July 31, 2011 4:20 PM

bernie say's
They (us poor fans) can still watch on sunday night which will probably be better than watching the whole race live half the time
And he calls him self a master of the sport?
any true fan wants to watch the whole race live so for bernie to say its better to watch high lights than live just goes to shows he does not gives a fig what happens
And not to menshion those dam advert's of 3-4 mins a time(or 2-3 laps) 4-5 times a race

Cee-jaay - Unregistered

July 31, 2011 6:51 PM

It's called a global recession! If F1 mgmt understood what is painfully obvious to people in the real world you might not alienate F1 fans for the sake of short term greed. In the mid to long term F1 will die as a result of an insistence to hide in an ivory tower oblivious to the current realities of the sports CUSTOMERS.

jarvissimo - Unregistered

July 31, 2011 7:24 PM

Ecclescakes thinks this will increase viewers!!!!!
In 1 move he has LOST a heck of a lot.
He no longer lives in the real world,hecannot even remember what he has said a few of weeks ago
"The Formula 1 ringmaster said taking the championship off main stream television and onto pay-per-view would ruin the teams' ability to attract sponsorship because of the size of its audience."
BE 08/5/11

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