F1 » Volkswagen again linked with F1


VW finds itself linked with F1 - once again

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PTS - Unregistered

January 30, 2012 7:37 PM

This has been mentioned for years, they talk about it and then decide to go down the Le Mans route with the Auldi brand as they believe it to be more relevant to there ethos as an organisation.

Having said all that it would be brilliant to have another manufacturer in the support as we are getting a bit thin on the ground these days.

107SS2009

January 30, 2012 7:54 PM

The specification for the original 4cyl turbo which was intended for 2013 was made up for them, not only that but plans were for them to produce a so called world engine that could be used in all motor sports categories.

sodesu

January 30, 2012 8:27 PM

I'm not sure more manufacturer teams is what F1 needs. I mean look at how increased manufacturer involvement has damaged F1 already, not to mention MotoGP or WRC. Team-wise I think the US model is pretty interesting, they have some pretty iconic privateer teams as well as manufacturers involvement as suppliers, and MotoGP is trying to get there aswell with the new CRT rule. Have to say I am unsure if VW would be truly committed or id they'd just bail if things didn't go to plan soon enough or as soon as they hit hard times - much like BMW, Toyota or even Honda and Renault. I think what we need is RACING TEAMS, who are there to race. Not manufacturers who run their teams as marketing projects to create brand awareness.

Sinkento - Unregistered

January 31, 2012 1:15 AM

Forget VW, barely care about them, what I care about are the other marques under their belt. Audi and Porsche, I don't understand why these guys aren't in F1. Le Mans is nice, but it needs Ferrari. Porsche will always be Ferrari's eternal rival, seeing them spar off again would simply be amazing and at a level that is much grander than Le Mans.

JJ - Unregistered

January 31, 2012 6:02 AM

Who actually buys something just because they support a winning F1 team or any racing for that matter? Red Bull has been the dominant team, but I don't go out and buy cases of the stuff. Renault powered the winning car, yet I'm not going to go buy a Renault tomorrow.

F1 is a fantasy land that basically lets the rich flaunt their $$$ and want bragging rights when their team wins. I highly doubt anyone buys something just because they are part of a winning team.

Still in doubt? Who here went and bought a Merc after LH or JB won the championship? Who switch their phone service to Vodafone (Verizon in the states) just because they sponsor McL?

VW thinking this will enhance their global marketing presence should reconsider other ways to break in to markets. People buy cars because they are reliable and get them from A to B, not because SV won the title power by that brand.

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