F1 » Media to blame for Bahrain doubts, insists Ecclestone

Bernie Ecclestone has again moved to assure all concerned that the Bahrain Grand Prix will go ahead, despite continued reports to the contrary.

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March 29, 2012 10:40 AM
Last Edited 1416 days ago

According to a report, the 2010 Bahrain GP generated exposure worth 56.9m Pounds Sterling (90.4m USDollars) for the 103 brands which got coverage at the race. This was well above the race average for the year of 49.1m PS (78m USD) worth of exposure and represented 6.1 percent of the 900m PS (1.5bn USD) value of F1's total brand exposure in 2010. Interestingly, the race generated a higher value of exposure for F1's teams and trackside advertisers than the five oldest races in the sport, the Monaco, British, German, Belgian and Italian GPs.
The valuation of sponsors' exposure in F1 is based on how much it would cost to get a similar length of time on screen through typical advertising. This is why it is known as Advertising Value Equivalent (AVE) and the advertising price used to calculate the end figure is discounted to compensate for the number of other brand on screen at the same time in F1.
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fan of f1 - Unregistered

March 29, 2012 11:44 AM

I agree with blzbub.

It is all about the money. The safety of those that are in the "business" of Formula 1 means less than the money. Most of those people are considered infidels to the general population and are representative of the modern world.

After the "Spring" comes, "Summer" and though working in the "Racing Business" would be a dream, I for one am glad I do not.

By the way, "a report" when there is no reference as to where it was generated, means less than nothing to me.

jose - Unregistered

March 29, 2012 1:19 PM

For the love of money, morality, integrity, and simple respect
means nothing for the F1 Money Junkies. Money rules, enough
is never enough. I see nothing to be gain by racing in Bahrain.
They say that the Media is the problem, Willing to bet not!
Bernie is willing to put on a privet show for the ruling elite,
the people if Bahrain be dam.
What a revolting development this is.

Badman, Jose

Bindun - Unregistered

March 29, 2012 1:37 PM

How about having a GP in the Gaza Strip, the biggest open-air prison on the planet. The IAF could take pot shots at the drivers from their security towers. That'll spice things up a bit.

Texas Roadhouse

March 29, 2012 1:54 PM

Guys - nothing that you, I or anyone says on these posts will make a jot of difference.

The only factor that might prompt another postponement/cancellation would be another mass uprising. Ecclestone has to stick to this line (whatever he might think privately).

It will be interesting to see how matters pan out in the days leading up to the race.

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