F1 » Sauber officially 'kicks off' new partnership


The Sauber F1 team has confirmed that unexplained messages on its engine covers at recent grands prix were the precursor to a business relationship with one of the football's leading lights.

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mikeyd - Unregistered

April 30, 2012 10:46 AM

Perez: Small, child-like Mexican who can survive a massive impact at Monaco and come back a few weeks later.

Drogba: Massive, strong man who falls over at the slightest of touch.

Hopefully he can learn something from his diminutive new friend.

blublz

April 30, 2012 1:08 PM

Hopefully Sauber wont be bringing too many lessons learned from there footballing counterparts to GP's (like racially abusing other competitors and shooting innocent bystanders with air rifles).

Red Robbo - Rover F1 - Unregistered

April 30, 2012 5:13 PM

I've read this twice now,and I still can't make any sense of it.

Can someone translate corporate waffle into English please? Otherwise I'll just have to knee someone in the leg or roll around on the floor as if I've been shot!

(There are enough cheats in Formula 1 as it is without getting Dr**ba and his crew of actors involved)

Answers on a post card please to "Confused of Nottingham"

Droog - Unregistered

April 30, 2012 5:57 PM

Good to see Sauber getting some sponsorship money, they have earned it. But..
Forgive my ignorance, but who would give a hoot about Chelsea outside of... Chelsea? (wherever the hell that is)

Kiko - Unregistered

April 30, 2012 6:04 PM

Some pretty pathetic comments from the anti-football brigade in here.

For the non-Football fans, and for the ignorant:

Chelsea's benefit is that they are featured on a car which has a global audience, but particularly high in South America and Asia - 2 area's that teams from the Premier League are trying to establish themselves.

Sauber's benefit is that they get some money coming in, and their Logo will appear on interviews with Chelsea players - the Barclays Premier League is broadcast to 600m people in 200 countries.

The Broadcasting rights of the EPL are currently at over 3 BILLION.


How successful this deal will prove to be for Sauber is unknown, but for Chelsea it is an interesting promotional tool for the Asian market.

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