F1 » Daimler assumes total control of Mercedes F1


Daimler takes complete control of the Mercedes F1 team

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Rhino

November 19, 2012 3:09 PM

Purchasing shares is a little different to running an f1 team that syphone's money like it's going out of fashion.
I doubt this will make the current downward spiral any better.

homeheroe - Unregistered

November 19, 2012 3:29 PM

to rhino: they will have bought it at a snap of the price aabar had paid for it back in the day.. F1 makes me vomit. there is no sport left in this circus. just lots of money in the hands of the wrong people.

stevyweavy - Unregistered

November 19, 2012 3:35 PM

This just widens the funding deficit hole as Mercedes have had to spend more money on shares rather than the team. Way to go Lewis - might not be such a dream move. Next season they will probably announce that they are leaving F1 as it will be much easier to negotiate an exit if they hold 100% of the shares, and there have already been a number of rumblings about them reverting to being just an engine supplier as that is the only area they are making any money from and their performances are not exactly attracting any major new sponsors.

John Joss - Unregistered

November 19, 2012 3:42 PM

Might I respectfully suggest that you clarify or follow up on this story by explaining how this move by Aabar affects its recent (September 2012) agreement with Niki Lauda, announced as a reconfirmation of its strong commitment to F1.
Does this mean that Aabar will invest in another team?

oldtimer - Unregistered

November 19, 2012 4:10 PM

Not sure that money will make much difference to Mercedes performance. What all the other teams need is Adrien Newry or a clone of him. He is a light years better aerodynamicist than any other team have and therein lies the problem for them.
Whatever they try year in year out they can't match him and money can't buy that sort of talent.

Spank - Unregistered

November 19, 2012 4:15 PM

Aabar are still affiliated to Daimler especially in terms of finance.
What Mercedes do next year is immaterial as they have pulled trees out this year year and will be a growing year next.
2014 is what they are looking at.

evelcyclops - Unregistered

November 19, 2012 6:55 PM

this is simply so that mercedes own the decision to pull out of F1 at the end of 2013.

i'm not saying they will, but for sure they will want that option to be as easy as possible.

JoaoSousa

November 19, 2012 7:42 PM

Unfortunately, evelcyclops is right. We all have come to know all too well how quickly manufacturers throw their toys out of the pram when things go awry. I don't see Mercedes staying that much longer if they're gonna be fighting Toro Rosso. In terms of brand image, that's negative return.

I'm not saying they'll pull out as engine suppliers, but I'm sure they'll do a Renault and sell the team itself in the near future.

Yak - Unregistered

November 20, 2012 12:26 AM

Mercedes had their moments this year. Obviously the quali performance and Rosberg's win in China (and Schumi was looking good too until they forgot to put his wheel on properly). Schumi topped Monaco quali, with Rosberg not far behind. A fair few points finishes for both, and would be quite a few more if not for Schumi's many retirements (some his fault, most not). With a clean slate for next year's car, as long as they can head in the right direction with development, they could be quite competitive.

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