F1 » Lotus to feel the ‘burn’ as Coca-Cola enters F1

The Coca-Cola Company is to finally enter F1, but not with its iconic title brand and not with McLaren.

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November 22, 2012 1:01 PM

Looks like a brand awareness campaign to me. I, for one, had never heard of it before today. Red Bull I can recognise and Monster, with it's distinctive, lime green ragged claw, logo. But a red flame on a black background may be a little difficult to spot, on a black car. Maybe it's because I'm old and feeble and don't drink any of them. If I'm tired I take a nap not a caffeine drink.

pc - Unregistered

November 22, 2012 1:09 PM

they have got lot more in them than just caffeine - thats why I dont touch them
The only natural energy drink on the market with no chemicals in it is called P.ussy and is backed by the Richard Branson son and daughter I believe

Nikeros - Unregistered

November 22, 2012 2:33 PM

An appropriate name, because it probably burns your brain cells. Energy drinks are unhealthy. It's a shame the way they're all hawked by sports stars.

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