F1 » Lotus to feel the ‘burn’ as Coca-Cola enters F1

The Coca-Cola Company is to finally enter F1, but not with its iconic title brand and not with McLaren.

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Abhishek - Unregistered

November 22, 2012 3:23 PM

4-5 years down the line - F1:

1. Redbull Racing Renault
2. Pepsi Gatorade Mclaren Honda (erstwhile Mclaren Mercedes)
3. Coca Cola Burn Lotus Renault (erstwhile Lotus Renault)
4. Schweppes Ferrari (erswhile Ferrari)
5. Monster Mercedes (erstwhile Mercedes)
6. Full Throttle Sauber Ferrari (erstwhile Sauber)
7. McDowell Sahara Force India Mercedes (erstwhile Force India)

and F1 would be named as Formulw- "Bernie sold F1 to Drink Companies"- One

Josh - Unregistered

November 22, 2012 3:51 PM

Burn has been around for a long, long time. In Australia it was one of the first energy drinks to surface, long before Red Bull, Monster and V became so popular. It lasted about six months before disappearing from shelves amid unanimous agreement that it tasted like crap.

I was overseas in China, Mongolia, Russia and Finland not long ago and was quite surprised to see it on sale in those areas. I'd completely forgotten about it.

Green Monster

November 22, 2012 7:18 PM

Burn is quite popular in the Spanish motorcycle championship, they also sponsored the first female Moto2 rider this year - Elena Rosell.

And too all those of you saying you've not heard of it before now, then their campaign to advertise their energy drink is already working :)

Ptolomy - Unregistered

November 22, 2012 7:30 PM

I'm from the USA. I've never even heard of "Burn." What does it mean that the cigarette manufacturers are being replaced by engergy drink manufacturers as title sponsors?

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