F1 » Raikkonen admits development key

Kimi Raikkonen says how he performs through the rest of the F1 season will depend on how Lotus gets on in the development race with its rivals

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March 19, 2013 12:29 PM

While seeming obvious, what Kimi says now, only comes to confirm what I said yesterday, that Lotus can not rely on pitstop strategy only for the next races, yet they will have to join the technical race as well, if they are to be a serious challenger to the titles.

JJJ - Unregistered

March 19, 2013 2:58 PM

Wasn't Lotus working on a big sponsorship deal with Honeywell or is that completely off the table now?

I always thought Genii did rather well attracting some big name sponsors and that it'd be a matter of time before a big money(!) sponsor would come in (and that the trick was keeping the team afloat and competitive in the meantime) but so far it hasn't materialized.

I also wonder why Dutch watchmaker TW Steel switched their allegience to Force India this year. Is Lotus not delivering the goods for sponsors or are they making an ambitious play for a big fish...(besides Total).

Sri - Unregistered

March 19, 2013 4:22 PM

rob01, Drivers don't talk about sponsors' products. They just drive. At the most they can do advertizements for them. And drivers are not at all good actors. See Hamilton, Alonso, Federer ads -- we all know they cannot act, but who cares. they just need to be there. You may be surprised that Kimi can do a good job too as other drivers do. His ad for Mercedes and other companies in fact uses his monosyllabic character as the main point. Besides the main thing would be the sponsor's name being on a winning car --- that is more important than whether a driver can talk or not. The "free" air time you get just by being on a winning car can easily give you much better appeal than being on a paid ad on TV separately. If Lotus wins few more races, they may find some sponsor soon. It is a self-feeding mechanism. Win, get a sponsor, then win more and so on.

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