F1 Photo Gallery



Robert Kubica (POL), Lotus Renault GP, R31



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Sachin - Unregistered

February 25, 2012 8:15 AM

?I can think of no bteter platform for automotive brand communications than motorsport and F1 is the very pinnacle of open-wheel racing. We?re well aware that there has been a lot of controversy around the usage of our brand in F1 and I?m delighted to be able to formally clarify our position once and for all: we are Lotus and we are back.?The new partnership has been enabled by French car giant Renault selling its remaining shares in the team to Genii Capital. Group Lotus will subsequently become co-owner of the team with Genii Capital. They will continue to compete with the Renault chassis name and Renault will enjoy pre-eminent brand exposure on the car.For 2011, the team plan to race in a new interpretation of the iconic black and gold colours that were last used when Lotus and Renault joined forces in the 1980s. This livery has been on the drawing board for over two months in order to reinterpret its iconic graphic signature to suit modern media requirements.Lotus Racing, Tony Fer


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