F1 »

Brawn, Virgin deal confirmed

Just over a month after rumours linking him to a possible rescue bid for the remains of the Honda F1 team faded away, Sir Richard Branson has, as expected, brought his Virgin brand into Formula One with the new Brawn GP operation.

After running a largely white livery through its brief testing programme, the team will head into the second day of the Australian Grand Prix with the world-famous Virgin logo on the cars of Rubens Barrichello and Jenson Button, although notably not on either the sidepod or engine cover.

The arrangement, which brings the marketing and business skills of Branson's multi-faceted empire into the Brackley-based Brawn team, marks Virgin's first major foray into F1, and the first step in what is anticipated to be a broader relationship between the two parties.

"On behalf of the Brawn GP team, we are delighted to have signed a partnership agreement with Sir Richard and Virgin in Melbourne today," team principal Ross Brawn said in a statement, "An exciting debut race weekend for our team has become even more important as we have secured our second commercial agreement of the season, [and] we look forward to working closely with the Virgin Group and sharing our on-track successes."

Branson, who has the goal of offering commercial space travel in the near future, has often stated an interest in becoming involved in F1. His company's mobile telecommunications arms briefly dallied with the Jordan team, but Branson is reported to have shied away from buying up the remains of Honda because the sport did not yet match his environmental ambitions.

Virgin, renowned for its position in the far-from-green airline business, is working on developing more environmentally-sound fuels for the future, but has now opted to test the F1 waters with someone Branson sees as a kindred spirit.

"I have always said I would love for Virgin to be involved in Formula One, and I am thrilled that we will be entering this fantastic sport with people as skilled as Ross Brawn and the Brawn GP team," he noted.

"Over the years, Virgin has had the great honour of partnering with technical geniuses and I truly believe that Ross Brawn is to F1 what Burt Ratan is to space travel with Virgin Galactic.

"We are confident that the Virgin BGP 001 car driven by Jenson Button and Rubens Barrichello will go from strength to strength this season and we look forward to a great future working with the Brawn GP team."


Related Pictures

Click on relevant pic to enlarge
Nick Fry (GB ) CEO Brawn GP, Jenson Button (GBR) Brawn BGP001, Richard Branson (GBR), Rubens Barrichello (BRA) Brawn BGP001, Ross Brawn (GBR) Team Principal, Brawn GP
Richard Branson (GBR) Virgin CEO, Australian F1 Grand Prix, Albert Park, Melbourne, 27-29th, March, 2009
(L to R): Pierre-Gautier Caloni, Total Vice President of Sponsoring & Motorsport Division with Frederic Vasseur (FRA) Renault Sport F1 Team Racing Director.
27.08.2016. Free Practice 3
20.03.2016 - Race, Celebration, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
20.03.2016 - Race, Celebration, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
20.03.2016 - Race, Celebration, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
20.03.2016 - Race, 1st position Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid, 2nd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid and 3rd position Sebastian Vettel (GER) Scuderia Ferrari SF16-H
20.03.2016 - Race, 1st position Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid, 2nd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
20.03.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
20.03.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
20.03.2016 - Race, Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
20.03.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
20.03.2016 - Race, The red flag after Crash with Fernando Alonso (ESP) McLaren Honda MP4-31 and Esteban Gutierrez (MEX) Haas F1 Team VF-16
20.03.2016 - Race, Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid and Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid
20.03.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
20.03.2016 - Race, Rio Haryanto (IND) Manor Racing MRT05 and Carlos Sainz Jr (ESP) Scuderia Toro Rosso STR11
20.03.2016 - Race, Daniel Ricciardo (AUS) Red Bull Racing RB12
20.03.2016 - Race, Jolyon Palmer (GBR) Renault Sport F1 Team RS16

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.