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Ecclestone optimistic over Chinese GP future.

Bernie Ecclestone has pledged to continue scheduling a Chinese trip for the Formula One circus, despite the Shanghai International Circuit again using its grandstands for advertising rather than spectators.

Year one aside, the race has struggled to fill even a proportion of the monoliths that line the track, and whispers from city officials apparently suggest that there is some deliberation over whether to ink the contract extension being proffered by Ecclestone. The race has one year left to run on its current deal and, while Ecclestone appears confident that it will remain a stop on the schedule, those having to pay for the privilege do not seem to share his optimism.

According to Reuters, the Chinese media are predicting a loss approaching $750m for the seven-year term, with Shanghai's deputy sports minister admitting as long ago as 2008 that some hard decisions may have to be taken, but Ecclestone remains confident that Formula One will be returning to SIC beyond 2010.

"As long as there is China, we will be here," he said during a function over the grand prix weekend, "Asia is growing while lots of parts of the world are dying. That is the difference."

While China, like several other regions, does not appear to have taken the full brunt of the financial crisis affecting the western world, Ecclestone is disappointed that companies there have not seized the opportunity to promote themselves to the wider world. Although state oil company Sinopec backed the early grands prix at SIC, this year's race did not carry a title sponsor.

"It is disappointing that it is not supported by local companies," Ecclestone admitted, "It seems to me in China nobody cares about branding and a grand prix is a good chance to promote a brand. I think they are missing an awful lot."

Related Pictures

Click on relevant pic to enlarge
Jenson Button (GBR) Brawn BGP001, Chinese F1 Grand Prix, Shanghai, 17th-19th, April 2009
09.07.2017- Bernie Ecclestone (GBR) and Niki Lauda (AUT) Mercedes Non-Executive Chairman
09.07.2017- Mark Webber (Aut) and Bernie Ecclestone (GBR)
09.07.2017- Bernie Ecclestone (GBR) and Fabiana Flosi (BRA) his wife
07.07.2017- Bernie Ecclestone (GBR)
07.07.2017- Bernie Ecclestone (GBR)
07.07.2017- Bernie Ecclestone (GBR)
25.06.2017 - Fabiana Flosi (BRA), Wife of Bernie Ecclestone
25.06.2017 - Fabiana Flosi (BRA), Wife of Bernie Ecclestone
25.06.2017 - Bernie Ecclestone (GBR)
25.06.2017 - Bernie Ecclestone (GBR)
25.06.2017 - Bernie Ecclestone (GBR) and his wife Fabiana Flosi (BRA)
25.06.2017 - Fabiana Flosi (BRA), Wife of Bernie Ecclestone
25.06.2017 - Bernie Ecclestone (GBR)
24.06.2017 - Free Practice 3, Bernie Ecclestone (GBR) and Flavio Briatore (ITA)
24.06.2017 - Free Practice 3, Bernie Ecclestone (GBR) and Flavio Briatore (ITA)
23.06.2017 - Free Practice 1, Bernie Ecclestone (GBR)
26.05.2017 - Bernie Ecclestone (GBR) and his wife Fabiana Flosi (BRA)

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Adie - Unregistered

April 21, 2009 12:09 PM

Your friends from crash to the rescue again Richard?You complain yesterday accusing one of my comments as being sexist and yet today you call someone a dwarf and my commenting on that gets pulled and your dwarfist comment gets to stay!!Must make you feel good to have all this power!

Charlie - Unregistered

April 21, 2009 11:32 AM

This clearly signifies a failure of the Ecclestone economic model. In the boom times some countries had money to burn and in the interests of self promotion paid their way into the media circus of F1. Now that the money's gone (both for the people of the world and the countries wishing to promote themselves) Bernie's model is falling apart. Countries don't want to pay, aren't making any money on their investment, no one wants to play ball anymore. We've had, what, France, Canada, and the USA all pull out already. Turkey don't want a race and neither do China, and the European circuits can't afford to pay. Time to reduce the fees Mr. E?

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