F1 »

Hollywood glam for Singapore GP TV ads


The promotional push behind this year's second Singapore Grand Prix has received help from an unexpected source that has added movie-quality imagery to pre-race advertising.

Race promoter Singapore GP Pte Ltd has engaged The Cimarron Group, one of Hollywood's largest and most successful entertainment marketing agencies, to produce the event's official television commercial, adding a touch of glitz and glamour to the 30-second piece that made its debut across the Far East region on Sunday [24 May], during ESPN Star Sports coverage of the Monaco Grand Prix.

The collaboration with Cimarron was made possible by the recent opening of Cimarron Group Asia in Singapore, the international headquarters of the Los Angeles-based Group. Based on this year's tagline 'Nothing Else Comes Close', the commercial showcases Singapore's largest and glitziest sporting event in a visual style normally reserved for a major motion picture.

“The Cimarron Group was chosen because they have the expertise to translate action and adrenaline onto the screen," event media and communications director Jonathan Hallett explained, "The creative team really understood the event and injected their signature Hollywood-style feel, successfully communicating the race experience in a slick 30-second commercial."

Cimarron counts big names such as Sony Pictures Entertainment, Universal Studios Hollywood and Twentieth Century Fox among its clients, with recent work including trailers for 'blockbusters' Gran Torino, Twilight and animated feature Monsters vs. Aliens.

"Cimarron Group Asia is proud to work with Singapore GP to promote the 2009 SingTel Singapore Grand Prix," MD Senn Moses commented, "With our Hollywood roots, we are fortunate to have grown up in the entertainment capital of the world and, as a result, we possess a unique perspective on creating buzz for events. In the light of this, we were extremely happy to accept the challenge of profiling the Singapore Grand Prix before an international audience."

Due to copyright issues, it is not possible to download the footage outside the Asia region, but the commercial can be viewed HERE.


Related Pictures

Click on relevant pic to enlarge
Singapore GP adds Hollywood glamour to race ads
18.09.2016 - Race, Girl in the paddock
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
18.09.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, 2nd position Daniel Ricciardo (AUS) Red Bull Racing RB12, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner and 3rd position Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid
18.09.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
18.09.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
18.09.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
18.09.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
18.09.2016 - Race, Sebastian Vettel (GER) Scuderia Ferrari SF16-H
18.09.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
18.09.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner
18.09.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid race winner

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Phill T - Unregistered

May 27, 2009 12:17 PM

If I have got this right the plan is to waste a load on money on a flashy TV ad For what in all probability will be a dull race (based on last year) On a poor circuit The only thing it has going for it is the floodlight bit but that is outweighed by the poor circuit Why oh Why the present obsession with street circuits They are an anachronism that belong in the past (and yes that includes Monaco)



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.