F1 »

Norbert Reithofer statement as BMW quits

Norbert Reithofer, Chairman of the Board of Management of BMW AG, explains BMW's decision to quit F1

Ladies and Gentlemen,

Thank you for joining us at such short notice here today.

Yesterday, the Board of Management made the following decision:
• We will realign our motor sports activities.
• The BMW Group will end its Formula One activities at the end of the 2009 season.
• We will remain active in the field of motor sports, focusing on close-to-production motor sports and promoting young drivers.
• We will pool our expertise and financial resources in the fields of sustainability and new technology development.

In 2007, we set the foundation for a strategic realignment of the BMW Group by adopting our Strategy Number ONE. Now we are rolling out this strategy in all areas within the BMW Group.

In addition, we initiated an internal change process that goes hand in hand with a new mindset throughout our workforce.

All measures and activities aim for the same goal, namely to ensure our company's future viability.

This is the focus to which we are dedicating our resources and capacities, while constantly adjusting them to new requirements.

The BMW Group is the world's leading premium car company in the automotive industry. We believe that this demands accountability
• with respect to our products,
• with respect to who we are as a company,
• with respect to our social commitment,
• and with respect to the premium business model.

We are of the opinion that the premium segment has to remain a positive role model within our society.

By launching our Efficient Dynamics technology program, we began early on to reduce our vehicles' fuel consumption and emissions significantly. Today, our BMW and MINI fleet in Germany consumes a mere 5.9 litres of fuel on average. This is below the average of Germany's largest-volume brand.

Sportiness and dynamics remain the key attributes of all BMW models, albeit paired with responsibility.

At the IAA, we will showcase a concept car as a“CO2 champion” to demonstrate a whole new dimension of driving pleasure with regards to efficiency with performance.

In line with our Strategy Number ONE, we are continually reviewing all projects and initiatives to check them for future viability and sustainability.

We made this clear with the initial announcement of our Strategy Number ONE. And, naturally, this also includes motor sports.

And I have always been clear about my position on making tough decisions that will help ensure the BMW Group's success over the long run.




Related Pictures

Click on relevant pic to enlarge
Nick Heidfeld (GER) BMW Sauber.F1.09, Turkish F1, Istanbul Park, 5th-7th June, 2009
05.10.2014 - Race, (L-R) Paul Hembery, Pirelli Motorspor Director and Mario Isola (ITA), Sporting Director Pirelli
05.10.2014 - Race, Paul Hembery, Pirelli Motorspor Director and Mario Isola (ITA), Sporting Director Pirelli
21.09.2014 - Race, Mario Isola (ITA), Sporting Director Pirelli, Nikki Lauda (AU), Mercedes and Paul Hembery, Pirelli Motorspor Director
21.09.2014 - Race, Paul Hembery, Pirelli Motorspor Director, Nikki Lauda (AU), Mercedes and Mario Isola (ITA), Sporting Director Pirelli
21.09.2014 - Race, Paul Hembery, Pirelli Motorspor Director, Nikki Lauda (AU), Mercedes and Mario Isola (ITA), Sporting Director Pirelli
04.09.2014- Valtteri Bottas (FIN) Williams F1 Team FW36, Mario Andretti (USA) and Felipe Massa (BRA) Williams F1 Team FW36
04.09.2014- Mario Andretti (USA)
04.09.2014- Mario Andretti (USA)
04.09.2014- Mario Andretti (USA)
04.09.2014- Mario Andretti (USA) and Alexander Rossi (USA) Marussia F1 Team
04.09.2014- Alexander Rossi (USA) Marussia F1 Team and Mario Andretti (USA)
04.09.2014- Mario Andretti (USA) and Juan Pablo Montoya (COL)
04.09.2014- Mario Andretti (USA) and Marco Mattiacci (ITA) Team Principal, Scuderia Ferrari and
04.09.2014- Mario Andretti (USA)
27.07.2014- Race, Mario Isola (ITA), Sporting Director Pirelli
27.07.2014- Race, Paul Hembery, Pirelli Motorspor Director and Mario Isola (ITA), Sporting Director Pirelli
(L to R): Paul Hembery (GBR) Pirelli Motorsport Director and Mario Isola (ITA) Pirelli Racing Manager and the Lotus F1 E22 with new 18 inch Pirelli tyres and rims.
09.07.2014. Formula One Testing, Silverstone, England, Wednesday.

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


FreddyFreeloader - Unregistered

July 29, 2009 11:24 AM

I dont blame BMW at all. The FIA created an world which makes no sense to car makers. Full of inconsistances, changes of direction and ego's out of control. Renault must thinking the same way although they do make money from engine supply but what about toyota? FIA is the root cause of all of this. This might open the flood gates.



© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.