Within 24 hours of announcing that the long term future of the F1 British Grand Prix
had been secured at Silverstone, the Northamptonshire circuit has seen an unprecedented level of demand for tickets to next year's race on 9-11 July, it has been announced.
Just under 6,500 tickets have been sold within 24 hours of going on sale, equating to more than £1.2 million in revenue.
However, while Silverstone is thrilled with the early level of demand and support from fans, Silverstone managing director Richard Phillips has stressed that the current wave of interest needs to be maintained if the circuit is to make up for lost time.
Indeed tickets for the 2010 race would normally have gone on sale around six months ago.
"We have been overwhelmed by the early level of interest for tickets for next year's event - we're very fortunate that Silverstone and F1 enjoy fantastic support from the fans," Phillips continued.
"With two World Champions, a British team and a British Grand Prix
secured for the long term, there is a lot to be optimistic about.
"We're committed to delivering a fantastic experience for the fans, offering real value for money, with an array of on and off-track entertainment. We're looking forward to a busy and exciting year in 2010."
Silverstone will host not one, but two British Grand's Prix in 2010, as in addition to securing the new 17-year deal with Bernie Ecclestone's Formula One Management, MotoGP will also be returning to the 'Home of British Motor Racing' for the first time in 20 years.
To celebrate that Phillips was joined at Silverstone this week by dignitaries from the local councils, who were equally thrilled by the news that the venue will be hosting the two biggest motorsport events in the UK in 2010.
Paul Southworth, chairman of Northamptonshire Enterprise Limited, outlined how important the new F1 deal was for the surrounding area.
"This is magnificent news for the area as the F1 British Grand Prix
puts Northamptonshire on the World map, and will bring thousands of people into our County over the next 17 years," he stated.