The latest cost-cutting initiative being put forward by the various Formula One teams competing in next year's world championship could see all 13 lining up for one launch ceremony next month.
Although not all expect to have cars ready to hit the track, the competitors appear united in the proposal to unveil their contenders together, potentially in Valencia, at the end of January. The plan was unveiled by Nick Fry – who will play a major role in the rebranded Mercedes-Benz works team in 2010 – as part of the Motorsport Business Forum taking place in Monaco.
"We have agreed among all the teams to do a joint launch," Fry confirmed to Reuters
, "We do wish to turn it into a proper event and we are getting a lot of help from the venue in investment in communication and marketing to do that.
"I am going from here to a meeting this afternoon to discuss exactly this subject. At the moment, I wouldn't wish to spill the beans on exactly what we are going to do, but I think it is going to be very innovative. I think it is another clear demonstration of how we are working together. We're not all just going off and doing our own individual launches. We can do something which is a lot more customer-friendly."
Valencia has numerous possibilities as the venue for such a launch, with the Circuit Ricardo Tormo being a regular testing haunt for the teams, but also the spectacular backdrops of both the America's Cup port around which the F1 circus has raced since 2008, and the Ciudad de las Artes y las Ciencias, which played host to the second GP2 season launch in 2006.