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Booth: Branson brings us credibility – and a real buzz

Manor founder-turned-Virgin Racing sporting director John Booth admits that Sir Richard Branson's involvement in the project in F1 2010 brings both a buzz to the team - and credibility
Sir Richard Branson might be regarded as something of an emblematic figurehead at F1 2010 newcomer Virgin Racing, but sporting director John Booth is adamant that the billionaire entrepreneur's involvement in the project will bring far more than just an internationally-recognisable face – it will bring credibility.

Virgin is widely-viewed as the most advanced and most likely to succeed of the four new teams due to join the grid for the curtain-raising Bahrain Grand Prix in Sakhir in mid-March. Indeed, even before it was officially revealed that Branson and his crew were coming on-board last month, in its initial guise of Manor Grand Prix there were high hopes, with the Yorkshire outfit choosing to get quietly on with the job in-hand rather than making high-profile public announcements or indulging in wild speculation as have done some of its rivals.

Booth has been at the helm of Manor since founding the team two decades ago off the back of a racing career of his own that yielded single-seater glory. Having since turned his hand to team ownership and management with even greater success, the 55-year-old has led the Dinnington-based operation to no fewer than 171 race wins and 19 championship titles from Formula Ford to the F3 Euroseries, and nurtured young talent from Kimi Raikkonen to Lewis Hamilton – and now he makes it clear that he wants to recreate that kind of performance at the highest level of all.

“It was the worst-kept secret in motorsport, wasn't it!” Booth joked, speaking to Crash.net Radio about Virgin's takeover and re-naming of the team in its own image. “It gives us tremendous credibility out there. It was a suitable vehicle to use Manor for the entry, but it was possibly always the plan for that to change.

“To have somebody like Sir Richard and Virgin on-board is a dream come true for us. When you watch Sir Richard in interviews, he's a global media figure, and one of the most recognised faces on the planet. Sponsors want to be with him, and he just brings a real buzz to the whole operation.”


by Russell Atkins



Related Pictures

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Richard Branson and John Booth with Virgin Racing`s drivers at the team`s launch in London, December 2009   [pic credit: Virgin Racing]
Kevin Giovesi joins Caterham F1 driver development programme   [pic credit: Caterham F1]
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theyank

January 07, 2010 5:17 PM

alex - Mosley is far from the professional grave. He sits in the FIA Senate and is elligible to sit on the throne again in 4 years. I think our only hope is for Jean Todt to 1) implement good governance principles for F1 and 2) eliminate the corruption in Spanker's FIA. The Federation's recent embarassment by the French court's decision in favor of Flav provides the impetus if Todt will just use it.

rob01

January 07, 2010 3:36 PM

alex.. brawn made a race per race deal with Branson. Originally it was 200K per race. When Brawn started winning Ross wanted to up the per race fee. Dramatically. Branson decided to leave because Ross was getting greedy. Make a deal and stick with it. Ross only gave Rubens a four race deal. the rest was based on performance. Rubens and Button both RAN as fast as they could from the double talker.



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