Ferrari will launch the successor to the F60 later this month at Maranello, it has been announced.

The unveiling of the Scuderia's 2010 F1 car will take place on January 28, four days prior to testing commencing at Valencia in Spain.

"We'll present the car on 28 January in Maranello with a ceremony dedicated to the media and to our partners, while the fans can follow the presentation live on Ferrari.com," Ferrari team boss Stefano Domenicali confirmed on Wednesday at the Scuderia's pre-season extravaganza held in Madonna di Campiglio.

Ferrari's main target this season is to start the year strongly, something the outfit failed to do in 2009.

"Considering the problems we had in some of the last seasons it will be fundamental to start with the reliability, relying immediately on a good performance and continuing the car's development until the end of the season," Domenicali told Ferrari's official website.

"Unfortunately the new context regarding the rules foresees just four test sessions in February and at the moment it's impossible to determine where we are compared to the others. The team is working hard though and there's the will to get back to winning."

Two-time F1 World champion Fernando Alonso - who has been brought in to replace 'ice-man' Kimi Raikkonen - and Felipe Massa will fly the flag for Ferrari in F1 2010.

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