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Brawn told: Mercedes GP must win

Daimler chairman Dieter Zetsche ups pressure on new Mercedes F1 team – former 2009 champions Brawn Grand Prix - and tells them: 'The best, or nothing at all'.
Ross Brawn and the new Mercedes F1 team have been told that they must win if they are to keep the support of parent company Daimler.

Mercedes, along with shareholder Aabar, took over the former Brawn GP team last year and since then it has gone on to create an all-German super team, with record-breaking multiple F1 world champion, Michael Schumacher having been tempted out of retirement to line-up alongside Nico Rosberg.

Now Daimler chairman Dieter Zetsche has said in an interview with manager-magazin.com that winning is a "condition" of the project.

He also noted that if there are "clear signs" that Daimler's money could be better used outside of F1, then "we'll have to make a new decision".

"The fact that Aabar came along with us as an investor not only shows that we are distributing our risk, it is also a signal that the F1 team must pay for itself. We take our guidance from Gottlieb Daimler, who said 'The best, or nothing at all'," Zetsche added.

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17.02.2010 Jerez, Spain, The MercedesGP pitboard - Formula 1 Testing, Jerez, Spain -

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hugh robby - Unregistered

February 19, 2010 4:00 PM

Im sure Ross Brawn doesnt give a fig. He was out of a job then he was handed the fully funded Honda team for £1. Succesfully ran it using sponsors money for 1 year, then sold it for a personal profit of £35million pounds!. and got a job as team principle with a hefty salary and contract guaranteeing him even more millions. Would I swap places with him? you bet your life I would!

George Zaidan

February 19, 2010 3:58 PM
Last Edited 2685 days ago

As far as I'm concerned Dieter Zetsche is talking trash, no one twisted Daimler's arms to buy Brawn's company, they wanted the Mercedes name kept in the Formula 1. As far as money goes Mercedes is not selling Hundais they are selling expensive cars and they are making loads of money and they can afford it even though they are too too stingy to admit it. It really all boils down to appearance if they are seen "wasting" money on a racing sport they might feel their workers may want or demand a raise. Schumacher and Brawn knows what it takes to win races they don't need Zetsche biting them in the ankles.

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