Lotus Racing and CNN International have announced a partnership deal that sees the F1 2010 newcomer entering into a long-term agreement with the world's leading news network.
CNN's world-famous logos will feature on the T127 race cars, the overalls of drivers Jarno Trulli, Heikki Kovalainen and reserve pilot Fairuz Fauzy and on all team clothing. The deal will be managed by CNN's commercial 'Partner Solutions Group' and is led by Rani Raad, senior vice-president of CNN International Advertising Sales.
“The combination of two such iconic and aspirational global brands fits perfectly with CNN International's worldwide reach and brand positioning,” commented Raad. “This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions, and puts us in front of a worldwide audience of millions.”
“We are very proud to welcome CNN into the Lotus Racing family,” added a clearly delighted Lotus Racing team principal Tony Fernandes. “It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns.”