Peter Sauber launched 'Sauber Club One' on the eve of this weekend's Canadian Grand Prix at Montreal's Circuit Gilles Villeneuve.

A statement from the team read:

"Emblazoned for the first time on the engine covers of the two C29 racers at the Canadian Grand Prix is the prominent logo of the 'Sauber Club One'.

"The 'Sauber Club One' is an exclusive club for companies wishing to use F1 as a business platform against a grand prix backdrop and the team's high-tech facilities in Hinwil for events, without themselves making a public appearance."

"F1 as a marketing platform has changed over recent years," explained team principal, Peter Sauber. "Formerly, its global reach was primarily used to raise the profile of consumer goods. Today it also serves as a vehicle for business deals and networking.

"Early this year I commissioned Publicis, one of the world's leading advertising agencies, with devising a suitable concept.

"That is now in place and the discussions we have had with businesses so far have been very positive. I am in no doubt that through this club we are serving a steadily growing need."