The Australian Grand Prix Corporation will continue its relationship with Qantas as the naming rights partner for the F1 2011 Qantas Australian GP, it was confirmed today.
The sponsorship deal again aligns Qantas, one of Australia's most recognised brands with one of the countries' premier international sporting events. The airline has supported the F1 event now since it first arrived in Australia back in 1985.
Australian Grand Prix Corporation chairman, Ronald Walker said he was delighted to again be working with Qantas as the title sponsor: “We look forward to building on the success of the 2010 Albert Park race that beams images of Melbourne to 187 countries around the world,” he added.
“We are proud to renew our naming rights sponsorship of the F1 2011 Qantas Australian Grand Prix,” continued Qantas CEO Alan Joyce. “Qantas has been associated with the Australian Grand Prix for 25 years and we are especially looking forward to next year's event with Qantas as the Premier Partner.
“As a committed supporter of Australian sport, we are delighted to be continuing our active involvement in one of the highlights of the national major events calendar.”
F1 is one of the world's most popular sporting series, generating 520 million television viewers annually. 4.6 million Australians watched the F1 2010 Australian GP coverage, the highest F1 figures since 2005.
Tourism and major events minister Tim Holding meanwhile has also welcomed the new deal: “Qantas has been fantastic supporters of this event since it came to Melbourne in 1996. As an Australian icon, celebrating its 90th birthday, Qantas' support of the Grand Prix will help ensure that the 2011 event is a great success,” he summed-up.
The F1 2011 Australian Grand Prix will be held at Melbourne's Albert Park from March 24-27 - it will be the second round in the championship, after Bahrain hosts the opener on March 11-13.