David Campbell, the man responsible for turning the Millennium Dome into a commercial success as the O2 Arena, is to take up a role within Formula One.

Campbell, a former boss of Virgin Radio prior to taking up a position with AEG Europe, will take up the position of managing director of Allsport Management - the Geneva based company that handles trackside advertising and sponsorship, merchandising and corporate hospitality through F1's Paddock Club.

Campbell will replace Allsport founder Paddy McNally who is now expected to take up the position of non-executive chairman.

"He is going to join Allsport run by Mr McNally in Geneva and be helping him," F1 chief Bernie Ecclestone told the Press Association. "He needs a bit of help.

"He hasn't started yet, so we'll have to see what exactly he is going to do or not do, obviously. It's too new to know. I hope he can do it. It's a completely different thing to what he has been doing at O2. But he's a commercial-minded guy, so I'm sure there will be no problems."