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Sauber adds new Mexican sponsor

Mexican firm Interproteccion to back Sauber for the 2011 F1 season
Sauber has agreed a new partnership with Mexican insurance company Interproteccion for the 2011 F1 season.

The group will become a Sauber F1 premium partner on 1 January 2011, and its logos will be displayed on the rear wing endplates of the Sauber C30-Ferrari, the drivers' overalls and team clothing.

Interproteccion is Latin America's leading insurance group and becomes the second major Mexican company to back the team – which will field Mexican rookie Sergio Perez next season.

“We met the key people from Interproteccion for the first time at the Brazilian Grand Prix in November, and are very pleased that we've been able to come to an agreement so quickly,” team principal Peter Sauber said. “Interproteccion is present in over 100 countries, and the international nature of Formula One offers correspondingly broad potential for synergies.

“We're particularly happy, of course, that in Interproteccion we've now added a second Mexican company to our list of partners alongside Telmex.”

Interproteccion CEO Juan Ignacio Casanueva said the company was delighted to become involved in F1 for the first time.

“We are proud and thrilled to be a partner of Sauber Motorsport, who have signed the two talented Mexican drivers Sergio Perez and Esteban Gutierrez for next season – Sergio as a race driver, Esteban as a test and reserve driver,” he said. “Interproteccion is always aiming to achieve the highest standards, with both our clients and our partners. And supporting talented young drivers like Sergio and Esteban is a way of saying 'we believe in Mexico, we believe in success'.”




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27.07.2014- Race, Esteban Gutierrez (MEX), Sauber F1 Team C33 leads Kimi Raikkonen (FIN) Scuderia Ferrari F14-T
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Olek - Unregistered

December 21, 2010 5:30 PM

Credit has to be given to Sauber and his marketing/sales team for getting these MAJOR sponsors at a time when many companies in the world are still hesitant to make sponsorship deals, particularly in motorsports and F1 in particular. Other big teams have to be kicking themselves for not getting the last great white whale Carlos Slim and the trickle down benefits of other mexican companies coming on board. Now will Bernie cave into the pressure and have more F1 races in this hemisphere instead of the push for more races in ASIA? Latin America cannot be ignored. Looking forward to getting up at a normal hour to watch the Mexican GP and maybe Argentina? Or maybe two races in mexico with one being a run from one border town to another and avoid getting shot? Brings a whole new meaning to DNF

ed - Unregistered

December 21, 2010 6:47 PM

Ho ho ho Peter Sauber you wily old devil! Trying to eventually sell your stake to the Mexicans and retire, I see! Much smarter than the Campos Meta Team to stick with the Latin Americans than with the Spanish. Better to align with the Mexicans than the Mexican'ts!



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