Ferrari has become the latest F1 team to officially announce the date that it will present its 2011 contender to the world, with the Scuderia set to unveil its new challenger on 28 January at its Maranello headquarters in Italy.

Ferrari had previously disclosed only that the F10's successor - and the car that the Prancing Horse hopes will enable it to gallop to title success for the first time since 2008 - would be presented in the final week of January ahead of the opening group test in Valencia, Spain, but now an actual date has been released.

The news was confirmed by team principal Stefano Domenicali during Ferrari's traditional joint pre-season 'Wrooom' media event with MotoGP outfit Ducati at the Madonna di Campiglio ski resort in the Italian Dolomites this week.

The launch date will enable the team to conduct 100km of promotional filming around their own Fiorano test track to show off the car's new livery and logo prior to heading to Valencia, where Fernando Alonso will take to the wheel for the first two days and team-mate Felipe Massa will drive on the third.

"The car we see at the launch won't be the one we'll see at the first race in Bahrain," Domenicali assured. "We'll see different things."

Confirmed F1 2011 Launch Dates:

January 28 Ferrari Maranello, Italy
January 31 Renault Valencia, Spain
January 31 Sauber Valencia, Spain
February 1 Scuderia Toro Rosso Valencia, Spain
February 4 McLaren-Mercedes Berlin, Germany