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HRT to get the Hollywood treatment

Hispania Racing is looking to adopt a 'dynamic new corporate image' as it enters the F1 2011 season.

Hispania Racing has announced that it has appointed Hollywood man Daniel Simon to create 'a dynamic new corporate image' for the Spanish team.

Simon shot to prominence as the author of the visionary automotive design book 'Cosmic Motors', which propelled him to become one of Hollywood's leading and most sought after vehicle designers. As a vehicle concept designer and automotive futurist, he has earned acclaim from both the automotive industry, working with companies such as Bugatti and Honda, and Hollywood, working with directors such as Ridley Scott and others on major feature films, including Walt Disney Pictures' high-tech adventure 'TRON: Legacy'.

“Being offered a blank canvas by the Hispania Racing and with it the opportunity to bring to life elements of 'Cosmic Motors', was something I just couldn't pass up,” he explained.

“It's going to be an exciting journey as Hispania Racing evolves and grows and I'm looking forward to the challenge of creating a strong visual statement for the team.”

“Recruiting Daniel Simon to be in charge of designing the new corporate image of the team is great news for everyone,” added HRT team boss, Colin Kolles. “Trying to find words to describe him would be simply to understate his achievements on Hollywood blockbusters.

“Hispania Racing is growing step by step, and this improvement is becoming a reality with the signing of exceptional professionals in different areas, as is the case with Daniel.

“F1 has always been on the cutting-edge and leading technology and the latest trends, and Daniel´s futuristic ideas will provide the touch of nerve and innovation we all want to see in this sport."

Related Pictures

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Hispania Racing F1 Team
Saturday Practice, Bruno Senna (BRA), Hispania Racing F1 Team (HRT), F110
Friday Practice 2, Bruno Senna (BRA), Hispania Racing F1 Team (HRT), F110
Saturday Practice, Colin Kolles (GER), HRT F1 Team, Team Principal
Colin Kolles, Team Principal, Hispania Racing F1 Team
Saturday Practice, Bruno Senna (BRA), Hispania Racing F1 Team (HRT), F110

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