F1 »

Audi refuses to rule out F1 move

Wolfgang Ullrich says Audi 'regularly assesses' F1 as a potential option for the future
Audi motorsport boss Wolfgang Ullrich has refused to rule out the possibility of the brand entering F1 in future despite its success in other formulae.

The Volkswagen Audi Group has long been linked to a move into the sport, although Porsche has been the name most mooted as a possible option.

Porsche has already moved to distance itself from the sport [See separate story HERE], which would leave Audi as the most realistic option if VAG were to enter F1 in any capacity.

While he admits that Audi's focus at the moment is on the DTM and sportscar racing, Ullrich said that Audi does keep an eye on F1 even if its famous slogan of 'Vorsprung durch Technik' hasn't 'been compatible with F1 for the past 15 years'.

“Nevertheless, Audi regularly assesses the situation in Formula One,” he told the Donau Kurier newspaper. “[However] from an image point of view, Audi already comes out high in the consideration of 'sportiness' and sporting success' [without F1].”


Tagged as: Audi , Wolfgang Ullrich , VAG

Related Pictures

Click on relevant pic to enlarge
AUDI SPORT NORTH AMERICA, AUDI R15, Mike ROCKENFELLER (GER)Timo BERNHARD (GER)Romain DUMAS (FRA)
Timo Scheider (GER) Audi DTM driver
Timo Scheider (GER) Audi DTM driver
Timo Scheider (GER) Audi DTM driver
15.11.2015 - Dieter Gass (GER) Audi Sport Head of DTM
15.11.2015 - Dieter Gass (GER) Audi Sport Head of DTM
Dr. Wolfgang Ullrich (GER) Audi Motorsport Team Boss with Eva Maria (GER) Audi PR.
Dr. Wolfgang Ullrich (GER) Audi Motorsport Team Boss with Eva Maria (GER) Audi PR.
Dr. Wolfgang Ullrich (GER) Audi Motorsport Team Boss with Eva Maria (GER) Audi PR.
Emanuele Pirro (ITA) Audi Motorsport.
(L to R): Andre Lotterer (GER); Marcel Fassler (SUI); Benoit Treluyer (FRA) Audi Sport Team Joest.
(L to R): Andre Lotterer (GER); Marcel Fassler (SUI); Benoit Treluyer (FRA) Audi Sport Team Joest.
Tom Kristensen (DEN) Audi Motorsport.
(L to R): Loic Duval (FRA) with Allan McNish (GBR) and Tom Kristensen (DEN) Audi Motorsport.
(L to R): Loic Duval (FRA) with Allan McNish (GBR) and Tom Kristensen (DEN) Audi Motorsport.
Loic Duval (FRA) Audi Motorsport.
Callum Macleod drives a Formula Palmer Audi in the Live Action Arena
Callum Macleod drives a Formula Palmer Audi in the Live Action Arena

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Alan D - Unregistered

January 24, 2011 9:16 PM

Kiko: "Not been compatable with F1 in 15 years? What were they doing in 95/65 with F1 then?" 95? That would be 16 years ago. I don't understand what point you are making.

raptor22 - Unregistered

January 25, 2011 5:49 AM

F1 and Audi's marketing strategy do not mix. There is no scope for real innovation in F1's rules that is relevant to passenger cars. The VAG group is only interested in motorsport that is relevant to passenger cars.



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.