Santander has confirmed that it is to extend its sponsorship deal with McLaren into the 2011 F1 season.
The bank has been a sponsor of Lewis Hamilton since 2007 and used the Briton in a successful advertising campaign last year as it embarked on an expansion programme in the UK.
Thanks in part to the success of that campaign, which has extensively boosted awareness of the Santander brand, the bank has now extended its backing of McLaren with its logo set to appear on the helmet and overalls of both Hamilton and team-mate Jenson Button.
“We are delighted to sign an extension to our deal with the Vodafone McLaren Mercedes team and drivers,” Santander UK CEO Ana Botín said. “It's exciting to be able to continue working with Lewis and Jenson; they have been very popular figures with both staff and consumers. The relationship that we have built, initially with the Vodafone McLaren Mercedes team, and now its drivers, has been integral to creating and building the Santander brand in the UK.
“Without it, we would have not been able to rebrand to Santander in 2010. The partnership has helped us launch the Santander brand in the UK – and will contribute greatly in helping us meet our goal of being the UK's best commercial bank.”
McLaren team principal Martin Whitmarsh also welcomed the extended deal.
“Santander has been a Vodafone McLaren Mercedes partner since 2007 and we are delighted to be working together in building a successful future for both brands,” he said. “The support of our Partners is a critical element of our success. We are looking forward to a winning season for 2011.”