F1 »

Santander extends McLaren agreement

Santander extends sponsorship deal with McLaren for another season
Santander has confirmed that it is to extend its sponsorship deal with McLaren into the 2011 F1 season.

The bank has been a sponsor of Lewis Hamilton since 2007 and used the Briton in a successful advertising campaign last year as it embarked on an expansion programme in the UK.

Thanks in part to the success of that campaign, which has extensively boosted awareness of the Santander brand, the bank has now extended its backing of McLaren with its logo set to appear on the helmet and overalls of both Hamilton and team-mate Jenson Button.

“We are delighted to sign an extension to our deal with the Vodafone McLaren Mercedes team and drivers,” Santander UK CEO Ana Botín said. “It's exciting to be able to continue working with Lewis and Jenson; they have been very popular figures with both staff and consumers. The relationship that we have built, initially with the Vodafone McLaren Mercedes team, and now its drivers, has been integral to creating and building the Santander brand in the UK.

“Without it, we would have not been able to rebrand to Santander in 2010. The partnership has helped us launch the Santander brand in the UK – and will contribute greatly in helping us meet our goal of being the UK's best commercial bank.”

McLaren team principal Martin Whitmarsh also welcomed the extended deal.

“Santander has been a Vodafone McLaren Mercedes partner since 2007 and we are delighted to be working together in building a successful future for both brands,” he said. “The support of our Partners is a critical element of our success. We are looking forward to a winning season for 2011.”




Related Pictures

Click on relevant pic to enlarge
Gary Paffett (GBR), Test Driver, McLaren Mercedes  in last years car
Gary Paffett (GBR), Test Driver, McLaren Mercedes  in last years car
Gary Paffett (GBR), Test Driver, McLaren Mercedes
20.07.2014- Race, Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014- Race,  The Podium: winner Nico Rosberg (GER) Mercedes AMG F1 W05, 2nd Valtteri Bottas (FIN) Williams F1 Team FW36, 3rd Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014- Race, Jenson Button (GBR) McLaren Mercedes MP4-29
20.07.2014- Race, Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014-  Team Mercedes AMG F1 celebrates the victory of Nico Rosberg (GER) Mercedes AMG F1 W05 and the 3rd place of Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014- Race, Jenson Button (GBR) McLaren Mercedes MP4-29
20.07.2014- Race, Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014- Race, Jenson Button (GBR) McLaren Mercedes MP4-29
20.07.2014- Race,  The Podium: winner Nico Rosberg (GER) Mercedes AMG F1 W05, 2nd Valtteri Bottas (FIN) Williams F1 Team FW36, 3rd Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014-, Jenson Button (GBR) McLaren Mercedes MP4-29
20.07.2014- Race, Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014- Race,  The Podium: winner Nico Rosberg (GER) Mercedes AMG F1 W05, 2nd Valtteri Bottas (FIN) Williams F1 Team FW36, 3rd Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014-, Jenson Button (GBR) McLaren Mercedes MP4-29
20.07.2014- Race, Lewis Hamilton (GBR) Mercedes AMG F1 W05
20.07.2014-  Team Mercedes AMG F1 celebrates the victory of Nico Rosberg (GER) Mercedes AMG F1 W05 and the 3rd place of Lewis Hamilton (GBR) Mercedes AMG F1 W05

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.