Ford has filed legal action against Ferrari for trademark infringement after the Italian manufacturer revealed that its 2011 F1 challenger will be known as the F150.
Ferrari elected to use the F150 name to celebrate the 150th anniversary of the unification of Italy, but the move has now been attacked by Ford – which has produced the F-150 pickup truck for a number of years.
With the logo for the F1 car strongly resembling the logo for the Ford truck, Ford has now taken action for what it feels is trademark infringement and is seeking a court order to ban Ferrari from using the F150 name.
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Reuters
quotes a Ford complaint filed in the US District Court in Detroit.
Aside from wanting Ferrari to be blocked from using the name, Ford is also seeking unspecified damages.