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Ford launches Ferrari legal action

Ford decides to sue Ferrari over its use of the F150 name
Ford has filed legal action against Ferrari for trademark infringement after the Italian manufacturer revealed that its 2011 F1 challenger will be known as the F150.

Ferrari elected to use the F150 name to celebrate the 150th anniversary of the unification of Italy, but the move has now been attacked by Ford – which has produced the F-150 pickup truck for a number of years.

With the logo for the F1 car strongly resembling the logo for the Ford truck, Ford has now taken action for what it feels is trademark infringement and is seeking a court order to ban Ferrari from using the F150 name.

"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the 'F150' in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," Reuters quotes a Ford complaint filed in the US District Court in Detroit.

Aside from wanting Ferrari to be blocked from using the name, Ford is also seeking unspecified damages.


Tagged as: Ford , Ferrari , F150

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Alan D - Unregistered

February 10, 2011 2:04 PM

J, Ian, I don't think they are bothered about Ferrari, but if they don't contest it then Toyota, for example, could produce a similar truck and call it an "F150 Plus" for example, which would probably be seen by the courts as "passing off" and Ford would win. However, if Toyota could say "Well Ferrari use it as well, and you didn't object" then that massively undermines Ford's claim. So my guess is that they view this case against Ferrari as a warning shot to other truck makers, and they'll be happy if a judge rules that in this case the Ferrari isn't a truck, so there is no risk of confusion.

jj - Unregistered

February 10, 2011 1:54 PM

Ford would only benefit from such an assocation. Who in their right mind would ever confuse a POS truck Ford makes to a Ferrari F1 fighter. If anything it will pull Ferrari down.



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