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Ferrari responds to Ford legal move

Ferrari to refer to new car as the F150th Italia despite team insisting it has done nothing wrong after Ford reveals plans to sue
Ferrari has responded to the news that Ford is to take legal action over the use of the F150 name.

Ford revealed overnight that it was planning to sue Ferrari in an American court for trademark infringement, with a statement saying that the Italian manufacturer had tried to 'capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark' – with the F-150 pick-up having been a huge success for more than 20 years.

Ford insisted that it had has no response from Ferrari when asked to change the name, but – in a statement of their own – Ferrari insists that it has done nothing wrong although it has taken the decision to refer to the car by its full name of the F150th Italia from this point onwards.

“On the subject of the name of the new Ferrari Formula 1 car, the Maranello company wishes to point out that it has sent a letter of reply to Ford, underlining the fact that the F150 designation (used as the abbreviated version of the complete name, which is Ferrari F150th Italia) never has, nor ever will be used as the name of a commercially available product – indeed there will definitely not be a production run of single-seaters,” the statement read.

“In fact, it has always been the case in the history of Scuderia names, that they represent the nomenclature of a racing car project and are linked to a chronological order with a technical basis, or in exceptional cases, to special occasions. This year, the decision was taken to dedicate the car name to a particularly significant event, the 150th anniversary of the Unification of Italy, an event of such great importance that the Italian government has declared, for this year only, a national holiday.

“For these reasons, Ferrari believes that its own contender in the forthcoming F1 championship cannot be confused with other types of commercially available vehicle of any sort whatsoever, nor can it give the impression that there is a link to another brand of road-going vehicle. Therefore it is very difficult to understand Ford's viewpoint on the matter.

“Despite this and to further prove it is acting in good faith and that it operates in a completely correct manner, Ferrari has decided to ensure that in all areas of operation, the abbreviated version will be replaced at all times with the full version, Ferrari F150th Italia.”


Tagged as: Ford , Ferrari , F150 , F150th Italia

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KGBVD - Unregistered

February 10, 2011 4:07 PM

It was the same for Eddie in 1991 when Porsche forced him to change his car name from 911 to 191. Although "F150th Italia" is the dumbest name ever put on a race car. I look forward to McLaren changing the name of their car to the "MP4-Congratulations-Will-and-Kate"!



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