The Formula One Group failed this week in its bid to gain exclusive rights to the 'F1' abbreviation.
The General Court in Luxembourg, Europe's second-highest court, made its ruling after an appeal by Formula One Licensing, the commercial rights arm of the Formula One Group. It followed a decision by trademark agency OHIM back in 2007, which ruled in favour of Racing-Live, which had sought to register 'F1 LIVE' as a trademark.
"Formula One Licensing cannot prevent the registration of a (European) Community trade mark containing the words 'F1 LIVE'," the General Court in Luxembourg said in its ruling according to Reuters
"There is no likelihood of confusion between the mark applied for and Formula One Licensing's marks, given the low degree of similarity between the marks and the descriptive character that the public attributes to the abbreviation 'F1'," the court added.