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Infiniti enters Red Bull partnership

Red Bull secures backing from Infiniti for the 2011 F1 season
Japanese car-maker Infiniti has been named as a major backer of the Red Bull Racing team for the 2011 and 2012 seasons.

The company has entered into a 'marketing agreement' with the defending champions as it seeks to improve brand awareness on the global market.

The deal will see Infiniti branding appears on the new RB7 and on the race suits of Mark Webber and Sebastian Vettel, while Infiniti will work alongside Renault to forge future technical collaborations with the team.

Despite earlier reports, the deal doesn't extend to a rebranding of Red Bull's Renault engines.

“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” Andy Palmer, senior vice president of Infiniti said. “Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti's ethos of Inspired Performance.

“We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault.”

Red Bull team boss Christian Horner was also pleased with the announcement of the new deal.

“Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them,” he said. “Coming off the back of our 2010 Drivers' and Constructors' World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti.”




Related Pictures

Click on relevant pic to enlarge
21.02.2011- Mark Webber (AUS), Red Bull Racing, RB7
21.02.2011- Mark Webber (AUS), Red Bull Racing, RB7
21.02.2011- Mark Webber (AUS), Red Bull Racing, RB7
Max Verstappen becomes Red Bull Junior   [pic courtesy Red Bull media]
Max Verstappen becomes Red Bull Junior   [pic courtesy Red Bull media]
Daniel Ricciardo - Red Bull Racing
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27.07.2014- Race, Nico Rosberg (GER) Mercedes AMG F1 W05
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sodesu

March 01, 2011 10:24 AM

This will look nice and fit right into the current tradition with BMW Sauber Ferrari, Marussia Virgin Cosworth, the Lada-sponsored Lotus Renault and the Ferrari bearing the logos of Ferrari, Fiat and Tata.



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