Japanese car-maker Infiniti has been named as a major backer of the Red Bull
Racing team for the 2011 and 2012 seasons.
The company has entered into a 'marketing agreement' with the defending champions as it seeks to improve brand awareness on the global market.
The deal will see Infiniti branding appears on the new RB7 and on the race suits of Mark Webber
and Sebastian Vettel, while Infiniti will work alongside Renault
to forge future technical collaborations with the team.
Despite earlier reports, the deal doesn't extend to a rebranding of Red Bull's Renault
“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” Andy Palmer, senior vice president of Infiniti said. “Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti's ethos of Inspired Performance.
“We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull
Red Bull team boss Christian Horner was also pleased with the announcement of the new deal.
“Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them,” he said. “Coming off the back of our 2010 Drivers' and Constructors' World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti.”