Ferrari has announced that its new car for F1 2011 will now be referred to as the Ferrari 150° Italia.
The Scuderia confirmed the change in 'The Horse Whisperer' column, published on the team's official website on Friday. Originally the car was given the F150 tag to celebrate the 150th anniversary of the unification of Italy. However Ford felt this infringed its copyright, as it has produced the best-selling F-150 pickup truck for a number of years. Subsequently the Scuderia said it would re-name its new car the F150th Italia and the 'Blue Oval' yesterday revealed that it had abandoned plans to sue for breath of copyright [see separate story – click here
Just when it appeared the matter was over though, Ferrari has opted for another re-brand.
“It might seem like a Kafkaesque scenario, but the affair relating to the name of the car with which Fernando Alonso and Felipe Massa will tackle this year's Formula 1 World Championship saw its final and decisive episode played out these past few days with the concomitant withdrawal by Ford of the summons. Therefore common sense has prevailed,” said the Scuderia in its 'Horse Whisperer' blog.
“In order to avoid the slightest risk though of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150 and which stands for Ferrari, as it has done on numerous occasions when it's come to giving a car a code name, be it for the race track or the road.
“It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol.
“Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country. Let's hope the matter is now definitely closed and that we can concentrate on more serious matters, namely ensuring that our car that already seems to be pretty good out of the box, becomes a real winner.”