Shell has been named as the official title sponsor of the Belgian Grand Prix after concluding a multi-year deal with the Spa race.
As well as title sponsorship of the Belgian event, Shell will continue to have trackside advertising at selected F1 races during the year ahead and will once again be involved in a technical partnership with Ferrari through 2011.
“The 2011 Formula 1 Shell Belgian Grand Prix is a great way to augment our technical partnership with Scuderia Ferrari, Richard Bracewell, Shell's global sponsorship manager said. “The extreme and controlled testing ground provided by Scuderia Ferrari allows us to constantly develop our fuels and lubricants. Spa is one of the most demanding races on the calendar for teams and drivers alike, making it the perfect place to demonstrate Shell's premium products.”
F1 boss Bernie Ecclestone welcomed the news that Shell is to expand its involvement in the sport.
“Shell was amongst the first to recognise Formula 1 as a powerful platform which has been successful for Shell for 60 years,” he said. “By becoming the title sponsor of the 2011 Formula 1 Shell Belgian Grand Prix, Shell continues to prove its commitment to the sport and play a key role in its enduring success.
“We recognise the valuable contribution made by Shell over many years and are delighted to provide an environment for this global brand to develop its commercial products.”