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Renault name to remain unchanged until 2013

Group Lotus Dany Bahar insists that there is no rush to change the identity of its F1 partner.

There will be no name or livery change at Renault next season, despite the ambitions of Group Lotus to become more heavily involved in the sport over the next few seasons.

The Malaysian-owned brand is currently the team's title sponsor, adding a little confusion to the F1 grid as its Lotus Renault entry goes up against the Lotus-Renault of Team Lotus. The two teams have already endured a lengthy court battle over naming rights, in which both claimed victory, and have fallen out over the colours their cars would run in, after Team Lotus' Tony Fernandes accused Group Lotus of 'stealing' his idea of running in the iconic black-and-gold livery this season.

Despite Group Lotus' intention of moving from being merely a sponsor to take on at least co-ownership of the Renault team, however, CEO Dany Bahar insisted that the change would not happen overnight, and that there would be no name change next season. Luxembourg-based Genii Capital currently owns the team, and has inked a sponsorship deal with Lotus that runs until 2017.

"We enjoy a very good relationship with our partners Genii, we are very much involved in their business, we are happy with how it's run and, as things are run properly and [are] well managed, there is no reason for us to do any move," Bahar told reporters in London, "We are absolutely fine as it is."

The former Ferrari man admitted that changing the identity of the double world champion team would be something to be investigated in the future, but only if Group Lotus decided to up its involvement - and, even then, it could prove to be a thorny problem with Fernandes unlikely to add his signature to what would need to be unanimous approval for the change from rival teams.

"If we decide to go for the long-term [ownership], then a renaming would be an issue," he added, "But, at the moment, it's out of the question and it's not something we are pursuing. [It is] out of the question until 2013. I think you need consistency. We like the livery in the black and gold, we use it in many road car limited editions on our side [and] it's a nice livery that is perceived well by the people, so I see no reason why we should change it.

"The partnership is running very well and I hope it continues to be like that. It's about the branding of Lotus, about technology transfer. The naming issue is there, unfortunately, but it doesn't really impact."



Related Pictures

Click on relevant pic to enlarge
26.05.2011- First Practice Session, Jarno Trulli (ITA), Team Lotus, TL11
11.06.2011- Qualifying, Nick Heidfeld (GER) Lotus Renault GP R31
26.05.2011- First Practice Session, Nick Heidfeld (GER) Lotus Renault GP R31
Group Lotus CEO Dany Bahar [pic credit: Lotus Cars]
26.05.2011- First Practice Session, Nick Heidfeld (GER) Lotus Renault GP R31
27.11.2016 - Race, Jolyon Palmer (GBR) Renault Sport F1 Team RS16 and Esteban Gutierrez (MEX) Haas F1 Team VF-16
27.11.2016 - Race, Jolyon Palmer (GBR) Renault Sport F1 Team RS16 and Jenson Button (GBR)  McLaren Honda MP4-31
27.11.2016 - Race, Kevin Magnussen (DEN) Renault Sport F1 Team RS16
27.11.2016 - Race, Kevin Magnussen (DEN) Renault Sport F1 Team RS16 and Pascal Wehrlein (GER) Manor Racing MRT05
27.11.2016 - Race, Jolyon Palmer (GBR) Renault Sport F1 Team RS16 leads Jenson Button (GBR)  McLaren Honda MP4-31
27.11.2016 - Kevin Magnussen (DEN) Renault Sport F1 Team RS16
27.11.2016 - Jolyon Palmer (GBR) Renault Sport F1 Team RS16
27.11.2016 - Jerome Stoll (FRA) Renault Sport F1 President
27.11.2016 - Kevin Magnussen (DEN) Renault Sport F1 Team RS16
27.11.2016 - Renault Sport F1 Team group photo, Jolyon Palmer (GBR) Renault Sport F1 Team RS16 and Kevin Magnussen (DEN) Renault Sport F1 Team RS16
27.11.2016 - Jolyon Palmer (GBR) Renault Sport F1 Team RS16
27.11.2016 - Jolyon Palmer (GBR) Renault Sport F1 Team RS16
26.11.2016 - Kevin Magnussen (DEN) Renault Sport F1 Team RS16

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Taz - Unregistered

June 21, 2011 12:40 PM

it's not Renault FFS. A private equity firm owns the team and owes Renault a sum of money. Renault get all the benefits of F1 with little exposure, smart business but to say it's Renault is just wrong.

BuckBundy

June 21, 2011 7:12 PM

The only Lotus in F1 WAS always Team Lotus, well at least until this year! Neither of these have a rightful claim to say they are continuing where the old Team Lotus left off. Team Lotus might have a legal right to the name but it means little, if not nothing.



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