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Caterham branding for Team Lotus

Caterham cars to appear on Team Lotus machines from the British Grand Prix at Silverstone
Caterham branding is to appear on the Team Lotus cars of Heikki Kovalainen and Jarno Trulli for the first time this weekend at Silverstone for the British Grand Prix.

Caterham was purchased by a group headed by Team Lotus chief Tony Fernandes earlier this year, with the Malaysian businessman renaming his GP2 team as Caterham Team AirAsia as a result.

Although the F1 team will continue to be known as Team Lotus following a long-running dispute with Group Lotus finally found in the team's favour, Caterham branding will appear on the cars for the first time this weekend in the sportscar manufacturer's home race.

“This is a monumental occasion for Caterham Cars,” Caterham Cars managing director Ansar Ali said. “We are a niche low volume sportscar manufacturer and yet we are now a key partner for a Formula One team with an extremely bright future. The purchase of Caterham signalled an exciting new era for the company in terms of the continued development of the legendary Seven.

“But in terms of global visibility for the Caterham brand, you don't get much better than Formula One. Caterham has a long and distinguished history in grassroots motorsport but this puts the firm in front of a truly global audience to sit alongside major car brands including Ferrari, McLaren and Mercedes Benz.”

As well as the Caterham branding, Silverstone will also see Team Lotus' new partner GE appear on the race cars for the first time.

“This is a big race for us, both in terms of track performance where we want to keep bringing down the gap to the midfield, and because we will see the GE and Caterham logos on the cars and across the whole team for the first time,” Fernandes said. “Being able to race with two such important additions to the team is a very big step forward for us – our partnership with GE is a clear sign that one of the most important members of the global business community shares our vision for the future of our team, and the plans for Caterham will start being revealed very soon.

“The long-term strategy for the Caterham Group is taking shape and we are all very excited about the direction we are taking, as I am sure our fans and our partners will be too.”

Related Pictures

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Caterham branding on Team Lotus [Pic credit: Team Lotus]
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Crunch - Unregistered

July 06, 2011 11:24 AM

What has F1 been reduced to now, we have a copy of a copy on the grid, Mercedes,Ferrari,Renault,Lotus, will be worried about their market share now CATERHAM have joined F1. With such an prestigious car manufacturer joining this struggling team I am sure they will bag a handfull of points this weekend at Silverstone.

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