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Ferrari looks to appease anti-tobacco groups

'Scuderia Ferrari Marlboro' is no more, as Maranello-based outfit drops 'Marlboro' tag from official name.

Despite recently extending its deal with tobacco firm Philip Morris through to the end of 2015, Ferrari has opted to drop the Marlboro moniker from its official name, it has been confirmed.

As such the Maranello-based outfit will now simply be known as 'Scuderia Ferrari', as opposed to 'Scuderia Ferrari Marlboro'. The change takes place with immediate effect with Marlboro's name now no longer on the FIA's official entry list or on team signage, which may go some way to appeasing health groups, who hit out at the outfit following the Marlboro announcement recently [see separate story - click here].

“Philip Morris and Ferrari have responded to recent concerns regarding the official Ferrari name and have decided, effective immediately and worldwide, that 'Marlboro' will no longer be part of the team name,” Ferrari communications manager Luca Colajanni told Pitpass.com ahead of this Sunday's British GP at Silverstone.

“Whilst we do not agree with the concerns raised, our decision has been taken in line with our history of responsiveness to similar issues and to avoid what would likely be an unnecessary and unproductive debate.”

“It's our decision. We already comply with all the rules in the United Kingdom and everywhere else,” added a team spokesman when talking to SPEED.com on the same issue.



Related Pictures

Click on relevant pic to enlarge
11.06.2011- Qualifying, Felipe Massa (BRA), Scuderia Ferrari, F-150 Italia
12.06.2011- Race, Felipe Massa (BRA), Scuderia Ferrari, F-150 Italia
11.06.2011- Qualifying, Fernando Alonso (ESP), Scuderia Ferrari, F-150 Italia
11.06.2011- Saturday Practice, Felipe Massa (BRA), Scuderia Ferrari, F-150 Italia
Scuderia Ferrari new logo

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Kenneth Williams

July 08, 2011 2:44 PM

Who cares! If you don't want to smoke don't. Whatever happened to the concept of free will? Somehow a Word on a car is going to make me change my behaviour... Think for yourselves and quit asking the governments to be your wet nurse.

Nonsmoker - Unregistered

July 08, 2011 2:11 PM

They don't need to be on the car to make the sponsorship work. As long as they can take all their guests to Ferrari hospitality at races and schmooze them it's still worth being involved.



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