Gilles Simon, the FIA's director of technical and powertrain, has left his role to join the PURE corporation as technical director.

Simon, who had previously enjoyed a long career with Ferrari prior to joining the governing body, will take up his new position from 1 August to help spearhead PURE's plans to produce F1 engines when new regulations come into play from the 2014 season.

"This appointment marks another key milestone in the development of PURE," chief executive Craig Pollock said. "With Gilles Simon on board we have an exceptional and proven powertrain designer who has been instrumental in driving an environmentally friendly agenda into F1."

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Simon, who makes the move with the full backing of FIA president Jean Todt, said he was excited by the new challenge.

"Making F1 more environmentally friendly is a personal goal of mine," he said. "The 2014 powertrain regulations mark the biggest change in this area of F1 for a generation. This opportunity to develop the PURE powertrain is a fantastic challenge and allows me to go to back to my passion - designing engines."