Mercedes team principal Ross Brawn has said that the team is hopeful of being in a position to fight for the F1 title by 2013.
Having finished fourth in the standings last year, the team looks set to follow suit in 2011 having failed to take the next step required to challenge Red Bull, McLaren and Ferrari at the head of the field.
Speaking to the Spanish newspaper El Pais
, Brawn admitted that the team couldn't be satisfied with the way its season has panned out and had to target improvement next year – with the ultimate aim of challenging for the title by 2013.
"Our intention is to be better every year and it is clear that in this sense we cannot be satisfied," he said. "Last year we were fourth and we are again. The next step should be to fight for third or second, and then go for the title in 2013. You need to be going forward and when you do not, you have to know why and to change your strategy.
"Mercedes knows what kind of challenge competing in Formula One is and that's why they want to prove they are capable of meeting the challenge and succeeding. It is the most competitive and complicated championship and if winning it was easy, it would not be interesting."
Brawn added that part of the reason why Mercedes is focused on 2013 is the fact that a lack of change in the regulations for next year is likely to aid Red Bull given the current strength of its package.
"If you're winning, as Red Bull are now, that is the scenario that you want," he said. "When the rules do not change there are fewer possibilities of having different interpretations of them."