F1 »

Sky 'could do a lot for raising awareness' of F1

Amidst all of the uproar in opposition to the Sky/BBC F1 television deal, one man has spoken up in support of the controversial new arrangement...
Flying directly in the face of many fans' reservations over the deal, one dissenting voice has spoken up in support of the new arrangement that will see Sky exclusively broadcast the entirety of the F1 campaign from next year onwards – contending that the subscription broadcaster could in fact 'do a lot for raising the awareness of the sport'.

As of next season and until at least 2018, Sky will show all of the F1 races, qualifying and practice sessions live, whilst the BBC will broadcast only half of the grands prix live, with either extended highlights or full re-runs of the remainder.

The general consensus when the news broke was that F1 had shot itself in the foot big-time, that casual viewers would be instantly turned away by having to henceforth pay to watch grands prix – and that if spectator numbers dwindle, then so, too, by extension, will revenue streams as sponsors depart the fray. Even Bernie Ecclestone had previously suggested that moving F1 to Sky would be 'suicidal' – and he was the key broker behind the deal.

The senior producer of 'F1 2011' developer Codemasters, Paul Jeal, however, has cautioned against judging too soon, pointing to Sky's success in raising the profile of football both in Britain and abroad.

“I think everyone's initial reaction is disappointment, especially when something changes,” he told Digital Spy. “[The] BBC has done such a great job as well. I think, ultimately though, Sky did a lot of good for football, and I think they could do a lot for raising the awareness of the sport (F1).

“I think there might be a dip upfront, but you don't know what they've got planned. They're not having adverts. It depends on the strength of their team as well. F1 is moving into America next year with an American race, and I do think that Sky could really help push it.”

Related Pictures

Click on relevant pic to enlarge
BBC logo
28.08.2011- Race, Start of the race, Felipe Massa (BRA), Scuderia Ferrari, F-150 Italia and Lewis Hamilton (GBR), McLaren  Mercedes, MP4-26
11.09.2011- Race, Start of the race, Vitantonio Liuzzi (ITA), HRT Formula One Team crash
11.09.2011- Race, Start of the race, Crash, Vitantonio Liuzzi (ITA), HRT Formula One Team, Vitaly Petrov (RUS), Lotus Renault GP, R31 and Nico Rosberg (GER), Mercedes GP Petronas F1 Team, MGP W02
24.07.2011- Race, Start of the race
31.07.2011 Start of the race
10.07.2011- Race, Start of the race
11.09.2011- Race, Start of the race
16.07.2017 - Race, Nikki Lauda (AU), Mercedes and Paul Hembery, Executive President of Pirelli Latam Region Consumer
16.07.2017 - Race, Paul Hembery, Executive President of Pirelli Latam Region Consumer
16.07.2017 - Race, Federica Masolin, Sky
09.07.2017- Bernie Ecclestone (GBR) and Niki Lauda (AUT) Mercedes Non-Executive Chairman
09.07.2017- Mark Webber (Aut) and Bernie Ecclestone (GBR)
09.07.2017- Bernie Ecclestone (GBR) and Fabiana Flosi (BRA) his wife
07.07.2017- Bernie Ecclestone (GBR)
07.07.2017- Bernie Ecclestone (GBR)
07.07.2017- Bernie Ecclestone (GBR)
06.07.2017- Daavide Valsecchi (ITA) and Federica Masolin (ITA) Sky Italia

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.

dave - Unregistered

September 14, 2011 6:23 PM

He might be a Codemaster, but Common Sense Master, he clearly is NOT. SKY will cripple F1, why on earth did Bernie need to do this awful deal ? How many more Million Pound crystal baths do his daughters need ?

Adey - Unregistered

September 14, 2011 6:42 PM

What a pointless waste of time this story is. The person who has commented obviously has his own interests at heart, and no doubt will love the endless graphics and wooshes that Sky will "add" to the show - it will make F1 look even more like his game. Mark my words - this Sky/BBC deal is the start of the end for F1 in the UK. And all of the parties involved are too greedy to see that for themselves. This life-long F1 fan says enough is enough: you've lost me from 2012 and I've already stopped my subscriptions to Autosport and F1 Racing.

© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.