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Caterham F1: We want to be the best

Caterham CEO Ansar Ali sets high goals as the the car maker prepares to become the new face of Team Lotus.

The rebadged Team Lotus squad has revealed the first hint of its new identity as Caterham F1 ahead of an official switch to the name later today [Wednesday].

A sneak peek of the Hingham - soon to be Leafield - squad's new logo appeared on the internet hours before the change of name, necessitated by the ending of the unseemly dispute over use of the Lotus name with F1 rival Lotus Renault GP, takes place.

Tony Fernandes' squad has already confirmed that it intends to keep the green-and-gold colour scheme it returned to the top flight on its arrival in 2010 and the new logo bears this out, with a dynamic reworking of the existing Caterham branding.

"Tony sent me a text when the name change was approved in principal by the F1 Commission... and he basically said 'how does it feel to now have an F1 team?" Caterham Cars CEO Ansar Ali told the final edition of Team Lotus Notes, "I just replied that I was unbelievably proud. Representing Caterham Cars is a dream come true. One might have harboured the dream [in the past], but it was so unrealistic you just put it to one side."

Ali admitted that those at Team Lotus may be sad to see the iconic name disappear - and moreso that a rival team will continue to carry the Lotus brand - but hoped that, in future, the Caterham name would be as well known thanks to its new F1 involvement.

"I'm sensitive to the fact that a lot of people at Hingham have mixed emotions but, from my perspective, this is absolutely the best thing that could have happened.

"There is a great depth of enthusiasm for making this a success - being market and sector leaders in everything we do. We want the F1 team to be the best in the paddock, winning drivers' and constructors' championships. We want the car brand to be the brand when it comes to affordable sports cars. We want the engineering side of the business to be at the cutting edge of technology and innovation. We want to be the best in everything that we do - and think the tools are there."



Related Pictures

Click on relevant pic to enlarge
27.11.2011- Team picture, Jarno Trulli (ITA), Team Lotus, TL11 and Heikki Kovalainen (FIN), Team Lotus, TL11
27.11.2011- Race, Jarno Trulli (ITA), Team Lotus, TL11 and Timo Glock (GER), Marussia Virgin Racing VR-02
09.04.2011- Tony Fernandes, Team Lotus, Team Principal
25.11.2011- Friday Practice 1, Heikki Kovalainen (FIN), Team Lotus, TL11
25.11.2011- Friday Practice 1, Heikki Kovalainen (FIN), Team Lotus, TL11
Caterham F1 logo
07.09.2014 - Race, Romain Grosjean (FRA) Lotus F1 Team E22
07.09.2014 - Race, Adrian Sutil (GER) Sauber F1 Team C33 and Pastor Maldonado (VEN) Lotus F1 Team E22
07.09.2014 - Race, Jules Bianchi (FRA) Marussia F1 Team MR03 leads Romain Grosjean (FRA) Lotus F1 Team E22
07.09.2014 - Race, Romain Grosjean (FRA) Lotus F1 Team E22 and Jules Bianchi (FRA) Marussia F1 Team MR03
07.09.2014 - Race, Marcus Ericsson (SUE) Caterham F1 Team CT-04 leads Kamui Kobayashi (JAP) Caterham F1 Team CT-04
07.09.2014 - Race, Marcus Ericsson (SUE) Caterham F1 Team CT-04
07.09.2014 - Race, Pastor Maldonado (VEN) Lotus F1 Team E22
07.09.2014 - Race, Jules Bianchi (FRA) Marussia F1 Team MR03, Max Chilton (GBR), Marussia F1 Team MR03 and Kamui Kobayashi (JAP) Caterham F1 Team CT-04
07.09.2014 - Marcus Ericsson (SUE) Caterham F1 Team CT-04
07.09.2014 - Kamui Kobayashi (JAP) Caterham F1 Team CT-04
07.09.2014 - Sebastian Vettel (GER) Red Bull Racing RB10 and Romain Grosjean (FRA) Lotus F1 Team E22
07.09.2014- Romain Grosjean (FRA) Lotus F1 Team E22

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Droog - Unregistered

December 14, 2011 5:11 PM

@turnip, just read your uninformed remarks. Geez, read a book or at least wikipedia. Caterham was Lotus' biggest Seven dealer and when Lotus decided to discontinue the Seven Caterham bought all the tooling and rights, and started building their own, first as kits, recently as turn key. And have vastly improved the design over the years. The R500 Superlight did the Top Gear Test Track faster than a Bugatti Veyron, there are whole racing series built around the car, so just because you have no clue, please don't share your cluelessness, it's embarrassing, for you. Merry Christmas to all.

richard

December 14, 2011 6:39 PM
Last Edited 1008 days ago

david. green is the traditional british racing colour, or should i say english, as scotland uses dark blue. yellow and white have no british connotations. in fact, white is the traditional german and /or japanese racing colour. ferrari logo is a prancing horse. how has this got a connection with marlboro? and as for mclaren, their logo is not like vodafone. ps. just realised, yellow is the traditional belgian racing colour.



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