The rebadged Team Lotus squad has revealed the first hint of its new identity as Caterham F1 ahead of an official switch to the name later today [Wednesday].
A sneak peek of the Hingham - soon to be Leafield - squad's new logo appeared on the internet hours before the change of name, necessitated by the ending of the unseemly dispute over use of the Lotus name with F1 rival Lotus Renault GP, takes place.
Tony Fernandes' squad has already confirmed that it intends to keep the green-and-gold colour scheme it returned to the top flight on its arrival in 2010 and the new logo bears this out, with a dynamic reworking of the existing Caterham branding.
"Tony sent me a text when the name change was approved in principal by the F1 Commission... and he basically said 'how does it feel to now have an F1 team?" Caterham Cars CEO Ansar Ali told the final edition of Team Lotus Notes
, "I just replied that I was unbelievably proud. Representing Caterham Cars is a dream come true. One might have harboured the dream [in the past], but it was so unrealistic you just put it to one side."
Ali admitted that those at Team Lotus may be sad to see the iconic name disappear - and moreso that a rival team will continue to carry the Lotus brand - but hoped that, in future, the Caterham name would be as well known thanks to its new F1 involvement.
"I'm sensitive to the fact that a lot of people at Hingham have mixed emotions but, from my perspective, this is absolutely the best thing that could have happened.
"There is a great depth of enthusiasm for making this a success - being market and sector leaders in everything we do. We want the F1 team to be the best in the paddock, winning drivers' and constructors' championships. We want the car brand to be the
brand when it comes to affordable sports cars. We want the engineering side of the business to be at the cutting edge of technology and innovation. We want to be the best in everything that we do - and think the tools are there."