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Virgin Media reveals Sky Sports F1 deal

Virgin Media customers able to view the new Sky Sports F1 channel
Virgin Media has confirmed that customers who sign up to its Sky Sports package will receive the new Sky Sports F1 channel when it launches later this year.

The announcement provides an alternative way for F1 fans to view the entire F1 season after the controversial deal in place for 2012 was confirmed last season.

Sky will show every race live over the course of the season, while selected events will be show live on the BBC, with the remainder shown as delayed highlights.

“We're delighted to be able to offer this new channel right from the off,” Cindy Rose, executive director of digital entertainment at Virgin Media, said. “It's certain to be an exciting Formula 1 season with a record number of races and six former or current world champions racing for the title.”

Rob Webster, director of Sky's commercial group, said the company was pleased with the new agreement.

“As the new home of the world's most exciting motorsport series, Formula 1 is going to get the full Sky Sports treatment,” he said. “Extending the distribution of our dedicated channel is great news for all Sky Sports subscribers, enabling millions of pay TV homes to enjoy the benefits of our innovative coverage and investment in must-see content.”

Tagged as: Sky Sports , Virgin Media

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juddonix - Unregistered

January 17, 2012 5:13 PM

What I want is to be able to purchase the F1 channel alone. I have no interest in any of the other sports on Sky so having to buy the full channel package to get the F1 Channel is extortion.

David - Unregistered

January 18, 2012 9:27 AM

As a long standing Virgin Media customer i am not happy i will not be wathing F1 again as i refuse to pay for sky sports witch is 98% FOOTBALL!, as i do not like football, when will the media learn only 50% of country wants to watch foorball , how about the rest of US !!!!

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