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Caterham to launch 2012 car on pages of magazine?

Caterham F1 looks set to become the first team to unveil its 2012 contender - and in unusual fashion....
Rumours that Caterham F1 may steal a march on its rivals by launching its 2012 challenger ahead of anyone else appear to be true, after the rebranded squad announced that its car would be unveiled on 26 January.

In contrast to the remainder of the grid, however, Tony Fernandes' enterprising outfit is intent on doing things a little differently, employing F1 Racing magazine to bring the CT01 to a wider audience. Where the likes of Ferrari and McLaren have opted for unveilings at their respective bases, Sauber and Force India for circuit-based launches and Red Bull for the increasingly popular 'online' reveal, Caterham will get its 2012 campaign underway by using the pages - and front cover - of the UK-based publication to show off its latest contender.

"The first Caterham F1 Team car will be unveiled on the cover of the February issue of F1 Racing magazine, out on 26 January," a Twitter message from the team's PR officer Tom Webb confirmed, "Some incredible exclusive images of the CT01 will be in the mag and on our Facebook and Twitter feeds on 26 January.

"A lot of work has gone in to making this happen - so many thank to [F1 Magazine] for this fantastic opportunity to launch CT01. Think (99.99 per cent certain) we'll be first team to show a 2012 car to the world - can't wait to unveil the images - truly mega."

Previously confirmed launches were due to start with McLaren on 1 February, followed by Ferrari two days later and traditional fast-starters Sauber on 6 February, the eve of pre-season testing at Jerez. Red Bull's unveiling is scheduled for the same day, with Force India planning to take the wraps off its 2012 car at Silverstone on 3 February.


Tagged as: launch , Caterham , tom webb

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