The Lotus team has announced the signing of a three-year partnership with Microsoft, which will take effect from the Australian Grand Prix this weekend.
The deal will see Microsoft Dynamics branding appear on the cars of Kimi Raikkonen and Romain Grosjean during the year ahead, while Microsoft personnel will work 'directly with Lotus F1 Team to continuously transform and optimise operations towards a world class facility' at its Enstone base.
“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” he said. “We are entering an exciting phase in the development of our business model as we move from our recent change management period to a 'global business transformation' process.
“Microsoft Dynamics will be a crucial enabler for our objectives. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”
Microsoft is expected to announce more about the plans at the Microsoft Convergence event in Houston, Texas later this month.
“In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus F1 team to help drive efficiencies into their operations and make those seconds count,” Hal Howard, Corporate Vice President, Microsoft Dynamics ERP Research and Development, said. “The Lotus F1 Team is a forward-looking and agile business, and Microsoft is thrilled to provide them with the technology that will help them transform into a Dynamic Business and win.”