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Lotus announce three-year Microsoft deal

Lotus reveals a new deal with Microsoft ahead of the 2012 F1 season
The Lotus team has announced the signing of a three-year partnership with Microsoft, which will take effect from the Australian Grand Prix this weekend.

The deal will see Microsoft Dynamics branding appear on the cars of Kimi Raikkonen and Romain Grosjean during the year ahead, while Microsoft personnel will work 'directly with Lotus F1 Team to continuously transform and optimise operations towards a world class facility' at its Enstone base.

“Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner,” he said. “We are entering an exciting phase in the development of our business model as we move from our recent change management period to a 'global business transformation' process.

“Microsoft Dynamics will be a crucial enabler for our objectives. This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our “smart” approach towards Formula 1.”

Microsoft is expected to announce more about the plans at the Microsoft Convergence event in Houston, Texas later this month.

“In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus F1 team to help drive efficiencies into their operations and make those seconds count,” Hal Howard, Corporate Vice President, Microsoft Dynamics ERP Research and Development, said. “The Lotus F1 Team is a forward-looking and agile business, and Microsoft is thrilled to provide them with the technology that will help them transform into a Dynamic Business and win.”



Related Pictures

Click on relevant pic to enlarge
04.03.2012 Kimi Raikkonen (FIN), Lotus F1 Team E20
04.03.2012 Kimi Raikkonen (FIN), Lotus F1 Team E20
03.03.2012 Kimi Raikkonen (FIN), Lotus F1 Team E20
Kimi Raikkonen tests the 2017 F1 tyres in Abu Dhabi [credit: Pirelli]
Kimi Raikkonen tests the 2017 F1 tyres in Abu Dhabi [credit: Pirelli]
27.11.2016 - Race, Start of the race, Daniel Ricciardo (AUS) Red Bull Racing RB12 and Sebastian Vettel (GER) Scuderia Ferrari SF16-H and Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race,Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H  leads Daniel Ricciardo (AUS) Red Bull Racing RB12
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H and Sebastian Vettel (GER) Scuderia Ferrari SF16-H
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid leads Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Carlos Sainz Jr (ESP) Scuderia Toro Rosso STR11 and Romain Grosjean (FRA) Haas F1 Team VF-16
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H leads Daniel Ricciardo (AUS) Red Bull Racing RB12
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H and Daniel Ricciardo (AUS) Red Bull Racing RB12
27.11.2016 - Race, Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H
27.11.2016 - Race, Nico Rosberg (GER) Mercedes AMG F1 W07 Hybrid leads Kimi Raikkonen (FIN) Scuderia Ferrari SF16-H

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Taz

March 14, 2012 12:12 PM

Excellent. So they won't have aero updates anymore...they'll have service packs for the cars. And in true Microsoft fashion it won't be stable until service pack 2 :( Good blue chip sponsor for the team in all seriousness.

cknopp - Unregistered

March 14, 2012 12:52 PM

@roadhouse Apple would never sponsor an F1 team. Their entire business ethos is to sell last years technology at next years prices. F1 is waaaaaaaaay too cutting edge for Apple. PS: I do sell apple products for a living!



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