Jenson Button will host his own triathlon this weekend when the Jenson Button Trust Triathlon takes place on the Luton Hoo estate on the border of Hertfordshire and Bedfordshire.
The event will see competitors take part in a 300m swim followed by a 10k bike ride and a 2.5k run, all within the grounds of the beautiful 1,065 acre estate surrounding Luton Hoo Hotel, Golf club and Spa.
The top 50 from the first race will then go through to a final to decide the overall winner, with the remainder entering a 'wooden spoon' race off.
The event will be filmed by Channel 4
and will be used to raise money for Help for Heroes
"I've been talking about hosting my own triathlon for a while now and am delighted it's finally happening,” the McLaren ace said. “I've been lucky enough to punish myself in triathlons around the world and it's become a big part of my life and the perfect way to train for F1.
“I wanted to put on something different and give competitors more of a unique experience, which with the format and the venue I'm confident we'll achieve.
“It's also a great chance for everyone taking part to team up and help raise some money for a fantastic charity in Help For Heroes, we've set it up so everyone can fund raise together and there will even be some amazing prizes for the top fundraisers including a VIP trip to the Monaco Grand Prix in 2013 for the person who raises the most money!”