More used to living life under the lens, leading names from the world of F1 found themselves on the other side of the camera recently, as they put their photography skills to the test in aid of the renowned Great Ormond Street Hospital Children's Charity

Entitled Zoom, the innovative project will culminate in an auction of autographed photographs taken by F1 drivers and team bosses, to take place in London's Wyndham Grand Hotel the week after the Italian Grand Prix at Monza.

"The auction is a super idea," F1 supremo Bernie Ecclestone said, "It will hopefully raise a lot of money for the hospital - and the teams will get coverage too!"

Zoom is a unique concept never before seen in F1 - or in any other sport. It brings new insight into the world of F1 through a collection of photographs taken by the most celebrated names in the sport. The drivers and team principals of every F1 team were asked to take a photograph of their chosen subject, and the incredible range of images received demonstrates the extraordinary personalities and passions unique to F1.

The collection includes over 50 images covering subjects from both motor racing and the participants' personal lives. Highlights of the collection include Lewis Hamilton's 'driver's eye' view from the cockpit of his car at the pits at Spa-Francorchamps, Sebastian Vettel's favourite Alpine scene and Bruno Senna's beach paradise. Every image has been signed by the contributor and will be auctioned off by renowned motorsport auction specialists Coys, with proceeds going to GOSHCC, the official charity of the British Grand Prix.

"We are delighted to be the chosen beneficiary of the Zoom auction and would like to thank everyone who has taken a photograph," Antonia Dalmahoy, director of corporate partnerships at GOSHCC, admitted, "The images give real insight into the drivers' personalities and we're really looking forward to the auction."

Details of how to bid will be revealed nearer the time, but the event will culminate on Friday 14 September at a VIP reception and live auction, attended by some of the F1 contributors themselves.