F1 »

Hamilton forced to adjust helmet design

Offensive initials force Lewis Hamilton to amend his US-themed crash helmet ahead of the inaugural race in Austin.
Lewis Hamilton has walked into another public relations storm after being asked to cover up an offensive acronym that he had had included on his latest crash helmet design for the US Grand Prix in Austin.

While determined to celebrate F1's return to the United States, Hamilton's decision to request the inclusion of the initials H.A.M attracted criticism from those who are aware of the meaning of the phrase and, following the furore over the colourful language used on the Abu Dhabi podium he was duly asked to cover the slogan up ahead of qualifying. Hamilton has already referred to 'H.A.M' in mid-season tweets about his musical preferences, and the helmet faux pas only adds to a growing list of PR gaffes he has stumbled into in an otherwise positive year.

While Hamilton reverted to his regular helmet for qualifying, front row rival Sebastian Vettel was also forced to make changes to his helmet, after his specially-themed design was found to display the Red Bull slogan 'gives you wings' on the crown. With advertising on the top of helmets frowned upon due to its visibility from onboard cameras, Arai's Peter Burger initially covered the words with black tape, before tape with a wood-style finish - to complement the unusual livery - and a Texas Rangers badge were used to better effect.

Hamilton, meanwhile, has revealed that he is considering following in Michael Schumacher's footsteps and giving himself a base in the United States, although it is not likely to be an imminent move following his decision to join Mercedes for 2013.

“One day, I might move out here," the 27-year-old boyfriend of American X Factor judge Nicole Scherzinger told Britain's Sun newspaper, "I've not decided where I want to raise my kids yet, [and] I'm always thinking about where I'm going to be in the future. It's not that I am getting serious, but it is important that I look after my future as well."

Hamilton denied that he was planning to follow fellow XIX client David Beckham and head for Hollywood, insisting that it was the entire American way of life that appealed.

"It could be the East or West Coast - I just like the States," he confirmed, “Beckham moved because that was his career. I'd just be moving for the weather and the lifestyle. The cars are all big, the roads are big. It's just relaxed."

Unlike the attitude towards helmet designs.....



Related Pictures

Click on relevant pic to enlarge
09.06.2012- Nicole Scherzinger (USA), girlfriend of Lewis Hamilton (GBR)
17.11.2012 - Free Practice 3, Sebastian Vettel (GER) Red Bull Racing RB8
17.11.2012 - Free Practice 3, Sebastian Vettel (GER) Red Bull Racing RB8
17.11.2012 - Qualifying, Lewis Hamilton (GBR) McLaren Mercedes MP4-27
17.11.2012 - Free Practice 3, Lewis Hamilton (GBR) McLaren Mercedes MP4-27
Max Verstappen (NLD) Red Bull Racing RB12.
28.08.2016. Race
(L to R): Race winner Nico Rosberg (GER) Mercedes AMG F1 and second placed Daniel Ricciardo (AUS) Red Bull Racing in parc ferme.
28.08.2016. Race
Race winner Nico Rosberg (GER) Mercedes AMG F1 celebrates in parc ferme as his third placed team mate Lewis Hamilton (GBR) climbs from his Mercedes AMG F1 W07 Hybrid.
28.08.2016. Race
Race winner Nico Rosberg (GER) Mercedes AMG F1 celebrates in parc ferme as his third placed team mate Lewis Hamilton (GBR) climbs from his Mercedes AMG F1 W07 Hybrid.
28.08.2016. Race
Race winner Nico Rosberg (GER) Mercedes AMG F1 celebrates in parc ferme.
28.08.2016. Race
Daniel Ricciardo (AUS) Red Bull Racing RB12.
28.08.2016. Race
A marshal waves a red flag as the race is stoppd.
28.08.2016. Race
(L to R): Nico Hulkenberg (GER) Sahara Force India F1; Fernando Alonso (ESP) McLaren; and Max Verstappen (NLD) Red Bull Racing with the media.
28.08.2016. Race
Lewis Hamilton (GBR) Mercedes AMG F1 celebrates his third position in parc ferme.
28.08.2016. Race
Lewis Hamilton (GBR) Mercedes AMG F1 celebrates his third position in parc ferme.
28.08.2016. Race
Lewis Hamilton (GBR) Mercedes AMG F1 W07 Hybrid.
28.08.2016. Race
(Top to Bottom): Fernando Alonso (ESP) McLaren; Max Verstappen (NLD) Red Bull Racing; and Kimi Raikkonen (FIN) Ferrari, with the media.
28.08.2016. Race
Daniel Ricciardo (AUS) Red Bull Racing RB12.
28.08.2016. Race

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


sokudo - Unregistered

November 20, 2012 9:03 PM

I had to google the meaning of it, and while the phrase itself is rather childish imo the swearing I have no issues with. Political correctness I don't have a problem with but this pushes it too far. Who cares about something on a driver's helmet?



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.