Pirelli motorsport boss Paul Hembery says he hopes the tyre company can remain in F1 for 'eight to ten years' having had a noticeable impact on the sport since making a return to the grid.
Pirelli has been sole supplier since the start of the 2011 season, with its tyres having had a major role to play in strategy over the past two seasons as teams and drivers worked to get the best from the tyres at their disposal.
Speaking to ESPN
Hembery said that the Pirelli board was keen to continue beyond its current deal – which runs to the end of 2013 – and that an extended stay would be most beneficial to the company in the long-term.
However, he also admitted that things could also change in the coming years thanks to the current situation within the global markets.
"Yeah,” he replied when asked if Pirelli was happy to go on. "It's not at any cost and every cost because we're a business and there's parts of the world that are really struggling at the moment and are still struggling. But in terms of the concept, if all the conditions remain viable we'd like to continue for the medium term which is what we've really always said and we haven't changed from that. But equally if factors outside our control change then that can change their viewpoint as well.
"I think most people would think you need to do eight-ten years really in a sport to be able to activate your involvement in an activity right down to the point of sale, which is what everybody wants to do of course if they're involved in any form - we're a technical sponsor it's not just sponsoring for us - but it would probably take a medium term agreement to allow you to really maximise the return on your investment."